Tools for Social Media Listening

Here are a list of social media listening tools that you might wish to use.  Obviously you will want to use the best tool for your specific needs – and remember that technology is changing at an incredible rate so some of what follows may be dated.

Google Alerts is a content change detection and notification service, offered by the search engine company Google. The service sends emails to the user when it finds new results—such as web pages, newspaper articles, blogs, or scientific research—that match the user's search term(s).

TweetDeck is a social media dashboard application for management of Twitter accounts.  You can monitor keywords, hashtags and set up lists to monitor influential people.

Twitter will also email you regarding whenever someone likes your Tweet, if you’re mentioned in a Tweet you liked, whenever your Tweets are retweeted and more.  To see all the options, click here.

Hootsuite is a social media management system for brand management and the system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, LinkedIn, Google+, Foursquare, MySpace, WordPress, TrendSpottr and Mixi

Mention is a social media tool that monitors the web, including the major social media channels, to keep you informed every time somebody mentions your name, brand or target keywords

Sysomos mines and analyzes content from social media or user-generated content to create a picture of media coverage.

Visible Technologies - The Visible Intelligence (VI) enterprise social media intelligence platform provides three core capabilities: social media monitoring, enriched data analytics and insights, and customer engagement.  (Note: Visible Technologies was acquired by Cision and Vocus in September 2014.)

Saleforce Radian6 is a social listening tool that is dedicated to listen, analyze and engage information being shared publicly online. Radian6 is an online tool under the Salesforce brand