Catalog Marketing Checklist & Tips

Things to remember when creating your catalog marketing plans and designing your catalog.

• Appeal to what makes a person buy
• Design for audience
• Make the product the centerpiece
• Use great product photos
• Put important items on “hot spots” and on the outside edges of the page
• Use opportunities to cross sell between products and your website
• Use consistent type styles and limit their number
• Keep the style consistent from issue to issue to reinforce your “brand” image
• Give products the space they need
• Analyze the results
• Design for economy – size of catalog and postage
• Place a strong design element in the upper right corner of each spread.
• A catalog should still have an order form.
• Develop your "brand image" by using consistent layouts and design.
• Standard catalog formats are more economical.
• Unique formats will attract more attention.
• Individual items sell better than grouped items.
• Four-color catalog performs better than one- or two-color catalogs.