Multi-Channel Marketing (eCommerce, Catalog, Retail)
This section includes multi-channel marketing reference materials including guides and checklists.
Take the Catalog / eCommerce Marketing Assessment - How's Your Organization Doing?
Find out how you're doing before you access our catalog and eCommerce tools and resources. Take the quick assessment, a quick assessment. The quiz addresses key aspects of marketing communications. It will help you determine the current state of your catalog / multi channel planning, practices and processes. Your answers will indicate specific areas where you may benefit from improvements. And, it will also help guide your decisions about your future catalog / multi channel marketing needs and investments. You will be given a score upon completion of the quiz. The grade appears at the bottom of the quiz.
Once you've completed the assessment, you can contact us to review your responses and provide an objective analysis of your current business and marketing planning efforts.
Reading of Interest
"No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you fro…
The advent of the Internet and on-line catalogs has created intense interest in cataloging from both the consumer and business-to-business markets. More companies than ever before are starting catalogs or adding catalogs to their marketing arsenals. Now Jack Schmid, the catalog industry's leading speaker and lecturer on catalog marketing, offers this detailed guide to developing and launching-or revamping both print and on-line catalogs.