B2B Marketing
This section includes reference materials, guides, checklist and other content for B2B Marketing.
"Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments and institutions). It allows them to sell products or services to other companies or organizations that resell them, use them in their products or services or use them to support their operations." (http://en.wikipedia.org/wiki/B2B_Marketing)
B2B Marketing has been greatly impacted by digital technology and the Internet. It's now easier for B2B buyers to do a good deal of pre purchase education on products, the suppliers and their competitors before they ever engage the vendor's sales force. Because of the wealth of information that can be found on the Internet, prospective buyers have the opportunity to enter the sales cycle better educated and further along in the buying cycle. Depending on the product, they buyer maybe actually be able to start the engagement process at the point that they are ready to make the purchase. B2B sales in complex and or expensive solutions still involves a high degree of relationship building, so the buying process may not be all that much shorter.
But the fundamentals have not changed and in this section, you will find information to help you plan, design, execute, and evaluate B2B marketing programs and activities.