Blog Search Tags - eCommerce

Category List

Tag Cloud

Direct Response Webinar Market Analysis Media Buying Website Design Telemarketing Key Metrics Mystery Shopper Audit Lead Nurturing retail Revenue Business Catalogs Merchandising Social Media Thank you page Sales Market Research Generation Z Video Marketing Higher Education Strategic Market Planning eCommerce Marketing Market Opportunity Assessment Adult Students Demand Generation Selling College Recruitment Email Marketing Differentiation Market Planning Process Retail Marketing Student Recruitment paid media Social Media Marketing earned media Nurturing Creative Adult Student Retention eCommerce Product Development SMS Text Online Marketing A/B Testing Customer Retention Event Marketing Podcast Web Forms Adult Student Recruitment Predictive Modeling Targeting & Segmentation Marketing Communications PPC Ads Marketing Audit Customer Acquisition Business Development Higher Education Marketing Millennial Marketing Search Engine Marketing On Demand Marketing Student Success Student Acquisition Omni Channel Marketing Process Mapping Marketing Media Marketing Tools Blog Student Retention Enrollment Management Content Markteing Student Satisfaction CMO Profits Customer Service Marketing Promotions Marketing Management Marcom Lead Generation Market Intelligence Direct Marketing Marketing Automation Marketing Analytics Sales Management Marketing Connection Consumer Catalogs Sales Pipeline Marketing Channels Offer Development Retailing Assessments Direct Response Marketing Product Data-Driven Marketing Segmentation Market Planning Database Marketing B2B Marketing Target Market Student Recruiting Campaign Mobile Marketing New Program Development Call Center Lifelong Learning Strategic Planning B2C Marketing Personalization Adtech Lead Management Broadcast Direct Response Setting Goals Catalog Marketing Marketing Strategy DWS Associates Marketing Market Segmentation Customer Acquistion Product Development Personas Marketing Research influencer marketing Marketing Planning Direct Mail Adwords Dave Freeman DR Radio Data Analytics Marketing Technology Marketing Collateral Student Nurturing Market Testing SEM Marketing Assessment Campaign Planning Inbound Marketing Competitive Intelligence Student Enrollments Affiliate Marketing Advertising CRM Post-traditional Students Gen Z Target Marketing Integrated Marketing Communications Social Media College Retention Internet Marketing Martech Multi Channel Marketing Email Digital Marketing Outsourcing Cataloging Competitive Analysis Content Marketing Direct Response Email

Blog Search

Amazon's "Try Before You Buy"

Amazon’s “Try Before You Buy” might be more appropriately named “Try Before You Die”…Because for any other etailer, cataloger, retailer or eCommerce company, it would be the proverbial kiss of death, and it could be the kiss of death for Amazon’s apparel …
Amazon's "Try Before You Buy" might be more appropriately named "Try Before You Die"... Ever hear that old one "Don't try this at home?" Well, unless your name is Amazon don't… https://www.dwsassociates.com/blog/2018/try-you-buy/

Amazon Losing Billions - You Should Be Scared

Amazon is losing billions from its retail business and rivals should be scared. Amazon clearly doesn't care about making money from its retail business. Lookout everyone else and not just their competitors in the retail industry.
Amazon Losing Billions - You & Their Competitors Should Be Scared Breaking News: The Street (05/02/2018) "Amazon is losing billions from its retail business and rivals… https://www.dwsassociates.com/blog/2018/amazon-losing-billions-you-should-be-scared-2/

You Can't Make It Up In Volume

The three killers of any direct marketing / eCommerce business....returns, shipping costs, discounting. Taken to extremes any of these or any combination of them can close your doors. Amazon is dealing with all three and has chosen to raise membership f…
Amazon losing billions from their retail business and they raise Prime Membership fees. In the news, Amazon is losing billions from its retail business and rivals should be… https://www.dwsassociates.com/blog/2018/you-cant-make-it-volume/

How Direct Makes Digital Better

Digital is a new channel and it's the ultimate direct response marketing channel.
I have yet to figure out why people automatically regard direct marketing as mail order when we as direct marketers have used a range of media (channels) from mail to… https://www.dwsassociates.com/blog/2018/age-digital-direct-marketing-ecommerce/

The hidden cost of selling direct – the returns game

The downside of selling direct to the consumer via eCommmerce and dealing with the costs of customer returns.
Welcome to the returns game…one of the major costs of selling direct to the end user/consumer. All eCommerce companies and retailers wanting to sell direct, need to keep… https://www.dwsassociates.com/blog/2018/hidden-cost-selling-direct-returns-game/

The Amazon Effect...Are You Ready?

The Amazon Effect - Goes Far Beyond Retail...Are you and your business ready?
Unless you've been living under a rock, you are well aware of the impact that Amazon has had on the retail industry. But, the "Amazon Effect" goes far beyond the retail… https://www.dwsassociates.com/blog/2017/amazon-effectare-you-ready/

Retail is Not Dead!

Retail is anything but dead and people need to understand what is happening and if they are a retailer what they need to do to grow and survive.
Retail is not dead! You betcha as they say in Minnesota. The retail store is not dead by any stretch of the imagination and even though this article pushes digital integration… https://www.dwsassociates.com/blog/2017/retail-not-dead/

The Drones Are Coming!

The drones are coming! If they aren’t, the hype surrounding their impact on consumer marketing and package delivery certainly is. At least this is what Amazon, Wal-Mart and now Google would like us to believe. In fact, Google is predicting that drone …
The drones are coming! If they aren’t, the hype surrounding their impact on consumer marketing and package delivery certainly is. At least this is what Amazon, Wal-Mart and now… https://www.dwsassociates.com/blog/2016/drones-are-comming/

Black Friday - Cyber Monday - Trends

Black Friday, the day after Thanksgiving…shopping, football and recovering from too much food…and most important, to retailers and online merchants, the day that signified the beginning of the most profitable period on the retail selling calendar.
Black Friday, the day after Thanksgiving…shopping, football and recovering from too much food…and most important, to retailers and online merchants, the day that signified the… https://www.dwsassociates.com/blog/black-friday-cyber-monday-trends/