Blog Search Tags - eCommerce

Category List

Tag Cloud

Retail Marketing Demand Generation New Program Development Direct Response Marketing Product SMS Text Nurturing Website Design Email Marketing Broadcast Direct Response Revenue Martech Marketing Automation Student Enrollments Student Recruitment Video Marketing Marketing Planning Web Forms Marketing Communications A/B Testing Marketing Collateral Mobile Marketing Podcast Direct Mail Marketing Assessment Marketing Audit Student Acquisition Adult Student Recruitment earned media Strategic Planning Marketing Connection CRM Catalog Marketing Strategic Market Planning Affiliate Marketing Market Opportunity Assessment Competitive Analysis Student Recruiting Campaign Blog Media Buying Event Marketing Internet Marketing B2B Marketing Search Engine Marketing Content Marketing Business Development Targeting & Segmentation Cataloging Retailing Market Analysis Predictive Modeling College Recruitment Creative Customer Service Direct Response Email Marketing Strategy Customer Acquistion Competitive Intelligence Data Analytics SEM Mystery Shopper Audit Telemarketing Higher Education Marketing Business Catalogs Marketing Personas Online Marketing Adult Students Webinar Selling Thank you page Lead Generation Email Market Segmentation B2C Marketing Call Center Generation Z Lead Management Marketing Research Lifelong Learning Inbound Marketing DWS Associates Marketing Higher Education Setting Goals paid media retail Marketing Analytics Marketing Technology Direct Response Assessments Sales Pipeline Integrated Marketing Communications Product Development Database Marketing College Retention Multi Channel Marketing Post-traditional Students Market Testing Outsourcing influencer marketing Omni Channel Marketing Market Planning Process Offer Development Adult Student Retention Data-Driven Marketing Marketing Management Sales DR Radio Student Satisfaction Campaign Planning Segmentation Advertising Gen Z Profits Marcom CMO Differentiation eCommerce Product Development eCommerce Marketing Channels Market Planning Sales Management PPC Ads Social Media Marketing Market Intelligence Student Nurturing Target Marketing Customer Acquisition Dave Freeman Social Media Direct Marketing Digital Marketing Student Retention Marketing Media Content Markteing Adtech Adwords Marketing Promotions Social Media Student Success Merchandising Millennial Marketing Customer Retention Lead Nurturing Key Metrics On Demand Marketing Target Market Process Mapping Consumer Catalogs Personalization Enrollment Management Marketing Tools Market Research

Blog Search

Amazon's "Try Before You Buy"

Amazon’s “Try Before You Buy” might be more appropriately named “Try Before You Die”…Because for any other etailer, cataloger, retailer or eCommerce company, it would be the proverbial kiss of death, and it could be the kiss of death for Amazon’s apparel …
Amazon's "Try Before You Buy" might be more appropriately named "Try Before You Die"... Ever hear that old one "Don't try this at home?" Well, unless your name is Amazon don't… https://www.dwsassociates.com/blog/2018/try-you-buy/

Amazon Losing Billions - You Should Be Scared

Amazon is losing billions from its retail business and rivals should be scared. Amazon clearly doesn't care about making money from its retail business. Lookout everyone else and not just their competitors in the retail industry.
Amazon Losing Billions - You & Their Competitors Should Be Scared Breaking News: The Street (05/02/2018) "Amazon is losing billions from its retail business and rivals… https://www.dwsassociates.com/blog/2018/amazon-losing-billions-you-should-be-scared-2/

You Can't Make It Up In Volume

The three killers of any direct marketing / eCommerce business....returns, shipping costs, discounting. Taken to extremes any of these or any combination of them can close your doors. Amazon is dealing with all three and has chosen to raise membership f…
Amazon losing billions from their retail business and they raise Prime Membership fees. In the news, Amazon is losing billions from its retail business and rivals should be… https://www.dwsassociates.com/blog/2018/you-cant-make-it-volume/

How Direct Makes Digital Better

Digital is a new channel and it's the ultimate direct response marketing channel.
I have yet to figure out why people automatically regard direct marketing as mail order when we as direct marketers have used a range of media (channels) from mail to… https://www.dwsassociates.com/blog/2018/age-digital-direct-marketing-ecommerce/

The hidden cost of selling direct – the returns game

The downside of selling direct to the consumer via eCommmerce and dealing with the costs of customer returns.
Welcome to the returns game…one of the major costs of selling direct to the end user/consumer. All eCommerce companies and retailers wanting to sell direct, need to keep… https://www.dwsassociates.com/blog/2018/hidden-cost-selling-direct-returns-game/

The Amazon Effect...Are You Ready?

The Amazon Effect - Goes Far Beyond Retail...Are you and your business ready?
Unless you've been living under a rock, you are well aware of the impact that Amazon has had on the retail industry. But, the "Amazon Effect" goes far beyond the retail… https://www.dwsassociates.com/blog/2017/amazon-effectare-you-ready/

Retail is Not Dead!

Retail is anything but dead and people need to understand what is happening and if they are a retailer what they need to do to grow and survive.
Retail is not dead! You betcha as they say in Minnesota. The retail store is not dead by any stretch of the imagination and even though this article pushes digital integration… https://www.dwsassociates.com/blog/2017/retail-not-dead/

The Drones Are Coming!

The drones are coming! If they aren’t, the hype surrounding their impact on consumer marketing and package delivery certainly is. At least this is what Amazon, Wal-Mart and now Google would like us to believe. In fact, Google is predicting that drone …
The drones are coming! If they aren’t, the hype surrounding their impact on consumer marketing and package delivery certainly is. At least this is what Amazon, Wal-Mart and now… https://www.dwsassociates.com/blog/2016/drones-are-comming/

Black Friday - Cyber Monday - Trends

Black Friday, the day after Thanksgiving…shopping, football and recovering from too much food…and most important, to retailers and online merchants, the day that signified the beginning of the most profitable period on the retail selling calendar.
Black Friday, the day after Thanksgiving…shopping, football and recovering from too much food…and most important, to retailers and online merchants, the day that signified the… https://www.dwsassociates.com/blog/black-friday-cyber-monday-trends/