Blog Search Categories - Market

Category List

Tag Cloud

Personalization Revenue Competitive Analysis Post-traditional Students Omni Channel Marketing Higher Education Marketing Marketing Analytics SMS Text Direct Mail B2B Marketing Market Planning Higher Education Predictive Modeling Lead Management Campaign Planning CRM Student Nurturing Offer Development Mystery Shopper Audit Student Success Segmentation Direct Response Catalog Marketing Enrollment Management Marketing Strategy Podcast Marketing Audit Content Markteing paid media Dave Freeman Cataloging Marketing Connection Retailing Generation Z Student Satisfaction earned media Telemarketing Strategic Market Planning Merchandising Marketing Collateral Marketing Planning Inbound Marketing Target Marketing Internet Marketing Outsourcing Email Marketing Process Mapping Personas retail Direct Response Marketing Product Multi Channel Marketing Customer Acquisition Student Enrollments Adtech Sales Web Forms Student Recruiting Campaign Media Buying eCommerce On Demand Marketing Marketing Tools Data Analytics Adult Student Retention Direct Response Email Sales Pipeline Advertising Marketing Management Martech CMO Online Marketing New Program Development Adult Students Customer Service Gen Z Key Metrics influencer marketing Market Opportunity Assessment Call Center Adult Student Recruitment College Retention Social Media Marketing Lead Nurturing Thank you page Social Media Competitive Intelligence Integrated Marketing Communications Customer Acquistion Marketing Promotions Marketing Technology Database Marketing Search Engine Marketing Targeting & Segmentation Assessments Market Research Setting Goals Marketing Automation A/B Testing Data-Driven Marketing Lead Generation Marketing Communications SEM Student Acquisition Sales Management Student Recruitment eCommerce Product Development Webinar DWS Associates Marketing Social Media Marketing Digital Marketing Market Testing Marcom Millennial Marketing Mobile Marketing DR Radio Selling PPC Ads Market Intelligence Marketing Research Consumer Catalogs Affiliate Marketing Broadcast Direct Response Email Business Catalogs Target Market College Recruitment Blog Market Analysis Creative Nurturing Marketing Media Event Marketing Content Marketing Retail Marketing Adwords Website Design Marketing Assessment Customer Retention Demand Generation Strategic Planning Marketing Channels Profits Product Development Direct Marketing Student Retention Lifelong Learning Market Segmentation Differentiation Business Development Market Planning Process Video Marketing B2C Marketing

Blog Search

Big Data, Predictive Analytics & Marketing Research Strike Out in Election 2016

Big Data, Predictive Analytics & Marketing Research Strike Out in Election 2016. How could the experts get it so wrong? How can you be sure your next research project delivers you with more accurate insight?
At around 7pm, Tuesday evening, on about any one of a dozen Election Coverage programs, you would have heard someone say “We see Clinton reaching more than… https://www.dwsassociates.com/blog/2016/11/big-data-predictive-analytics-marketing-research-strike-out-election-2016/

Marketers Are Focused On the Wrong Things

Marketers are focused on the wrong things. What should you be focused on?
Marketers are focus on the wrong things. There, I said it. And to those of you that are reacting with a “Hell no!”, prove me wrong. Social Media Marketing Ideas That Won’t… https://www.dwsassociates.com/blog/2016/06/marketers-are-focused-wrong-things/

A/B Testing: Some Important Rules to Follow

Simple, efficient, and fast, A/B testing – also known as ‘split testing’ and ‘bucket testing’ – allows you to compare a baseline control sample with a variety of single variable experiments to improve conversion rates. A classic direct mail tactic, this m…
Simple, efficient, and fast, A/B testing – also known as ‘split testing’ and ‘bucket testing’ – allows you to compare a baseline control sample with a variety of single variable… https://www.dwsassociates.com/blog/2016/03/b-testing-some-important-rules-follow/

Tips for Building Affordable, Effective Marketing Research Program

Knowledge is power – yet most colleges will invest ever increasing amounts of resources in getting things done while investing little to nothing into market research so they… https://www.dwsassociates.com/blog/2016/02/tips-building-affordable-effective-market-research-program/