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Developing Your Content Marketing Strategy

Developing your content marketing strategy is key to your ability to implement a successful content marketing program. This post walks you through the key steps and provides you with some free, useful tools...
Developing your content marketing strategy is key to your ability to implement a successful content marketing program. Define your content marketing goals. What do you… https://dwsassociates.com/blog/2018/11/developing-your-content-marketing-strategy/

PART 2: Podcasts: Develop Your Plan

Developing your podcast plan is the next step in the series. In Part 1 Should You Start Your Own Podcast, we covered the reasons to give podcasts some consideration and how to determine if they make sense for you – and your audience. So, you have d…
Developing your podcast plan is the next step in the series. In Part 1 Should You Start Your Own Podcast, we covered the reasons to give podcasts some… https://dwsassociates.com/blog/2018/07/part-2-podcasts-develop-your-plan/

Part 1: Blogs: Should You Start A Blog?

Should a blog be part of your content marketing strategy? Well with Millennials and Gen Z as your audience a blog could make a lot of sense - so here are some questions to ask so you can decide if it's right for your business
You are searching for ways to leverage your existing resources and attract more high-quality leads that become new customers, clients and/or students – then you need to start a… https://dwsassociates.com/blog/2018/06/part-1-blogs-should-you-start-blog/

Part 1: Podcasts Should You Start Your Own Podcast?

Podcasts are a great way to reach an audience with relevant, valuable content in a unique and entertaining way - but how do you know if your audience wants to hear a podcast? Learn how to determine in your audience and podcasts are a good fit.
I can only imagine how many rolled their eyes at ‘start a successful podcast’ – but think about this for a moment. 73 MILLION AMERICANS – 26% OF THE US POPULATION – LISTEN TO… https://dwsassociates.com/blog/2018/06/part-1-podcasts-should-you-start-your-own-podcast/

Blogging: 5 Reasons Why & 5 Tips for Success

Blogging. There seems to be less focus on blogs, more on email. But I still see that having your blog as the center of your content marketing strategy is a valuable… https://dwsassociates.com/blog/2018/05/blogging-5-reasons-why-5-tips-success/

Simple Guide to Creating Profitable Personas

Content marketing personas are important - and they don't bite so here are a few tips to help you generate personas that drive great content. What is a content marketing… https://dwsassociates.com/blog/2018/05/simple-guide-creating-profitable-personas/

Avalanche of Dreck...Are you part of the problem?

The Internet is awash in content, most of it dreck. Are you a marketer contributing to the problem. If so, learn how to avoid or correct the problem.
I recently re-read a post written by Ruth Stevens for Target Marketing… https://dwsassociates.com/blog/2018/04/avalanche-dreckare-you-part-problem/

Why Colleges Are Failing to Achieve Adult Enrollment Goals

As the results to our latest survey started to come in, I was reminded of a quote attributed to Ben Franklin. “By failing to prepare, you are preparing to fail.”… https://dwsassociates.com/blog/2017/12/why-colleges-are-failing-achieve-adult-enrollment-goals/

Clear Communications, not Content Marketing, is Key to Achieving Adult Enrollment Goals

No one will argue against the importance of clear communication – especially in the recruitment process of adult students. The prospective adult student might be a… https://dwsassociates.com/blog/2017/08/clear-communications-not-content-marketing-key-achieving-adult-enrollment-goals-higher-education/

Content Marketing for Higher Education Recruitment and Retention

How can content marketing for higher education recruitment and retention increase enrollments? Read this to find out.
Note: The following is an excerpt from Content Marketing: Doing it Right (Higher Ed Edition), an ebook written by Dudley Stevenson and Part McGraw. You can download the entire… https://dwsassociates.com/blog/2016/10/what-content-marketing/

Too Much Content Too Much Waste

Too much content? How do you know if you're producing too much content and, basically wasting resources? Here's some tips on how to answer the question.
A while back, I was having coffee with the CMO of a mid-size professional services firm on the East Coast. We were talking about how marketing has changed...and… https://dwsassociates.com/blog/2016/10/too-much-content-too-much-waste/

Video Content Marketing: Tips for Greater Success

This article gives you tips on creating better video content for more successful marketing programs.
Video content marketing for recruiting traditional and non-traditional students to your undergraduate, degree completion, graduate programs…. Who is your audience? What do… https://dwsassociates.com/blog/2016/09/video-content-marketing-tips-greater-success1/

Video Marketing: Tips for Greater Success

Video marketing for recruiting traditional and non-traditional students to your undergraduate, degree completion, graduate programs….
Video marketing for recruiting traditional and non-traditional students to your undergraduate, degree completion, graduate programs…. Who is your audience? What do you what to… https://dwsassociates.com/blog/2016/09/video-content-marketing-tips-greater-success/

Content Marketing Success

There are a lot of articles out there that focus on how hard, if not impossible, it is to measure the success (or failure) of your content marketing efforts.
There are a lot of articles out there that focus on how hard, if not impossible, it is to measure the success (or failure) of your content marketing efforts. They then… https://dwsassociates.com/blog/2016/07/content-marketing-success/

The Future of Content Marketing

I recently downloaded and read How Content Marketing and Native Will Drive A New Era of Engagement (Pulsepoint) – interesting read.
I recently downloaded and read How Content Marketing and Native Will Drive A New Era of Engagement (Pulsepoint) – interesting read. First off, nothing warms my heart more than… https://dwsassociates.com/blog/2016/07/future-content-marketing/

Content Marketing: It's a Mess

Content marketing – it’s a mess. And it needs to be cleaned up for better performance...
Content marketing – it’s a mess. And it needs to be cleaned up for better performance. Only 19% of marketing leaders feel they have clear objectives established when… https://dwsassociates.com/blog/2016/03/content-marketing-its-mess/