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Enrollment Management: Shifting Demographics & Shrinking Population

How can colleges and universities survive and thrive as the population in their target market shrinks, and the demographics shift
The population in your target market is changing – and that impacts your ability to achieve your enrollment and revenue goals. Fewer high school graduates. More… https://dwsassociates.com/blog/2019/04/enrollment-management-shifting-demographics-shrinking-population/

Marketing Personalization...Most of It Isn't

There is a lot of talk in the industry about personalizing the buyer experience and a lot of press is given to the subject of marketing personalization. What's good, what's not, how much should you use it and where? Consumers have their own view. How s…
There is personalization and then there is good marketing personalization... There is a lot of talk in the industry about personalizing the buyer experience and a lot of press… https://dwsassociates.com/blog/2018/05/personalizationmost-it-isnt/

Targeting is Not Rocket Science

Nine out ten B2B marketers admit that their communications reach people who will never do business with them. This is an amazing number, since the majority of B2B marketers have potential customer universes numbering in the hundreds, with few having them…
Nine out ten B2B marketers admit that their communications reach people who will never do business with them. This is an amazing number, since the majority of B2B marketers have… https://dwsassociates.com/blog/2016/03/targeting-not-rocket-science/

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Enrollment Management: Shifting Demographics & Shrinking Population

Marketing Personalization...Most of It Isn't

Targeting is Not Rocket Science