Blog Search Tags - Student

Category List

Tag Cloud

Media Buying DR Radio Profits Advertising Marketing Tools Personalization Segmentation SEM Differentiation Online Marketing Enrollment Management Millennial Marketing Direct Mail College Retention Multi Channel Marketing Competitive Intelligence Adult Student Recruitment Targeting & Segmentation B2B Marketing Competitive Analysis Lead Management Martech Video Marketing Setting Goals Market Analysis New Program Development Market Segmentation Sales Student Recruiting Campaign Adult Students Market Testing Business Development Generation Z Gen Z SMS Text Sales Pipeline Blog Database Marketing Data-Driven Marketing Higher Education Data Analytics Integrated Marketing Communications Affiliate Marketing Business Catalogs Mystery Shopper Audit Customer Acquisition Marcom Strategic Market Planning Thank you page Consumer Catalogs Nurturing Process Mapping Target Marketing Marketing Research Internet Marketing PPC Ads retail Digital Marketing Market Research Podcast Lead Generation Strategic Planning Personas influencer marketing Student Retention Student Satisfaction Call Center CMO Webinar Outsourcing Event Marketing On Demand Marketing Student Enrollments Marketing Post-traditional Students Student Nurturing eCommerce Product Development Customer Acquistion Marketing Planning Direct Marketing Revenue Offer Development Social Media Marketing Sales Management Higher Education Marketing Marketing Channels Omni Channel Marketing Telemarketing Adtech Marketing Connection Lead Nurturing Cataloging paid media Marketing Collateral eCommerce Market Planning Adult Student Retention Direct Response Email Customer Service Demand Generation Marketing Communications Social Media Market Opportunity Assessment Predictive Modeling DWS Associates Marketing Creative Marketing Strategy Market Intelligence Market Planning Process Campaign Planning earned media Student Acquisition Marketing Analytics Marketing Audit Social Media Assessments Email Marketing Web Forms Student Success Marketing Technology Direct Response Email Content Marketing Key Metrics Customer Retention CRM Marketing Promotions Student Recruitment Marketing Media Search Engine Marketing Marketing Assessment Direct Response Marketing Product Retail Marketing College Recruitment A/B Testing Content Markteing Retailing B2C Marketing Marketing Management Product Development Broadcast Direct Response Selling Website Design Adwords Lifelong Learning Mobile Marketing Dave Freeman Catalog Marketing Target Market Merchandising Marketing Automation Inbound Marketing

Blog Search

How Content Marketing Can Increase Enrollments, Retention

What exactly is content marketing and how can it help your institution increase enrollments?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly… https://www.dwsassociates.com/blog/2018/how-content-marketing-can-increase-enrollments-retention/

Welcome Back: Former Students, Graduates

I just finished reading an interesting article written by Michael B. Horn entitled “The Forgotten Student” and it got me thinking about the opportunities available… https://www.dwsassociates.com/blog/2018/after-retention-there-win-back/

Webinar: Adult Student Retention

Focused on how to create a adult student retention program that leverages your strengths and resources in order to design and implement a highly effective student retention… https://www.dwsassociates.com/blog/2017/webinar-adult-student-retention/

Adult Students: Are You Serious or Just Screwing Around?

Just so we’re all on the same page, let me start off with these two excerpts. Once a minority, today “non-traditional” students far outnumber the 18-to-22-year-olds… https://www.dwsassociates.com/blog/2017/adult-students-are-you-serious-or-just-screwing-around/

10+ Reasons Why Most College Marketing/Enrollment Plans Fail & How to Avoid Them

Why do most college marketing/enrollment plans fail? And, more importantly, how do you avoid these very common mistakes and develop a more effective plan? Read on to learn of the top reasons for failure and how to avoid them!
NOTE: Check out our free self-assessment quizzes at the end of the article. Why do most college marketing/enrollment plans fail? And, more importantly, how do you avoid… https://www.dwsassociates.com/blog/2017/10-reasons-why-most-college-marketingenrollment-plans-fail-how-avoid-them/

Facebook Live for Student Recruitment

UPDATE: According to a reliable source we spoke to this morning, Facebook is set to begin a phased rollout of a new feature that allows for two-person broadcasts on Live...
UPDATE: According to a reliable source we spoke to this morning, Facebook is set to begin a phased rollout of a new feature that allows for two-person broadcasts on Live. To… https://www.dwsassociates.com/blog/2016/08/facebook-live-student-recruitment/

You Can't Recruit & Retain if You Don't Know Your Audience

Know you audience! A fundamental element in successful student recruitment and retention. Yet we continue to hear the following statement oh so often…
Know you audience! A fundamental element in successful student recruitment and retention. Yet we continue to hear the following statement oh so often… “We’re struggling to… https://www.dwsassociates.com/blog/2016/08/you-cant-recruit-retain-if-you-dont-know-your-audience/

Pokemon Go: Student Recruitment & Retention?

Pokémon Go could be the secret to your success at recruiting and retaining students…or not. Let’s take a look and explore the latest from Nintendo…
Pokémon Go could be the secret to your success at recruiting and retaining students…or not. Let’s take a look and explore the latest from Nintendo… College Campuses Overrun by… https://www.dwsassociates.com/blog/2016/07/pokemon-go-student-recruitment-retention/

Why You Can't Afford to Pass on a Retention Audit

A retention audit is an evaluation of your processes for retaining customers (businesses) or students (colleges). You need to evaluate the processes if you ever hope to improve your retention rate – because a higher retention rate means higher customer/s…
A retention audit is an evaluation of your processes for retaining customers (businesses) or students (colleges). You need to evaluate the processes if you ever hope to improve… https://www.dwsassociates.com/blog/2016/07/why-you-cant-afford-pass-retention-audit/

Non-Traditional Students: Tips to Attract & Retain

RuffaloNoelLevitz (RNL) recently released their 2016 Marketing and Student Recruitment Practices Benchmark Report for 4-year Colleges and Universities and it’s jammed with interesting information – but 2 points jumped off the page at us...
RuffaloNoelLevitz (RNL) recently released their 2016 Marketing and Student Recruitment Practices Benchmark Report for 4-year Colleges and Universities and it’s jammed with… https://www.dwsassociates.com/blog/2016/05/non-traditional-students-tips-attract-retain/

8 1/2 Common Errors in the Student Recruitment Process

A few weeks ago, while having coffee with a former co-worker,the subject turned to our consulting work tied to the student recruitment process – specifically the common errors in the student recruitment process. Here’s what we came up with – let us know …
A few weeks ago, while having coffee with a former co-worker,the subject turned to our consulting work tied to the student recruitment process – specifically the common errors in… https://www.dwsassociates.com/blog/2016/04/8-12-common-errors-student-recruitment-process/

Snap Chat for Student Recruitment

Should Snapchat be included in your student recruitment and retention efforts? We made a conscious decision not to address Snapchat in our recently published ebook, “Turn Social Media Into a Student Recruitment & Retention Powerhouse“. Heck, we said, t…
Should Snapchat be included in your student recruitment and retention efforts? We made a conscious decision not to address Snapchat in our recently published ebook, “Turn… https://www.dwsassociates.com/blog/2016/03/snap-chat-student-recruitment/

Smart College Recruitment Targets Wisely Using Segmentation

Your successful students share certain traits – and you should be using that insight to drive your recruitment efforts because you want to attract those most likely to enroll and succeed. So why do so many college recruitment strategies have such vague de…
Your successful students share certain traits – and you should be using that insight to drive your recruitment efforts because you want to attract those most likely to enroll and… https://www.dwsassociates.com/blog/2016/02/smart-college-recruitment-targets-wisely-using-segmentation/

Get More Our of Your CRM Investment

How much are you spending on marketing technology in 2016? How much of that is CRM and all the other marketing automation tools that you bought in order to become more efficient and productive?
How much are you spending on marketing technology in 2016? How much of that is CRM and all the other marketing automation tools that you bought in order to become more… https://www.dwsassociates.com/blog/2016/02/get-more-our-your-crm-investment/