Blog Search Tags - Retailing

Category List

Tag Cloud

Multi Channel Marketing Sales Management Process Mapping On Demand Marketing Higher Education influencer marketing Direct Response Marketing Product Blog Millennial Marketing Marketing Student Retention Market Intelligence Customer Acquistion Product Development Email Marketing Differentiation A/B Testing Target Market Sales Direct Response Revenue College Recruitment Marketing Assessment Marketing Connection CMO Internet Marketing Marcom Post-traditional Students Customer Service Data-Driven Marketing Email Market Testing Website Design Marketing Management Student Success Student Nurturing Marketing Collateral Offer Development Setting Goals Call Center Marketing Media Marketing Research Market Planning Process Omni Channel Marketing Campaign Planning Generation Z eCommerce Product Development Social Media Marketing Martech Lead Management SMS Text PPC Ads Customer Retention Competitive Analysis Business Catalogs DWS Associates Marketing retail Content Marketing New Program Development Student Recruitment Online Marketing Adult Student Retention Web Forms Marketing Channels Direct Marketing Gen Z Social Media Consumer Catalogs Personas Event Marketing Lead Generation Market Segmentation Market Analysis Predictive Modeling Adtech Adult Students B2B Marketing Key Metrics Broadcast Direct Response Integrated Marketing Communications Enrollment Management Student Acquisition Advertising Podcast Higher Education Marketing Marketing Strategy Strategic Market Planning Marketing Technology Market Opportunity Assessment Lifelong Learning Strategic Planning Database Marketing Marketing Promotions Creative Adwords Outsourcing Demand Generation Marketing Automation earned media Market Planning Marketing Planning Student Satisfaction Video Marketing Thank you page Adult Student Recruitment Digital Marketing Business Development Customer Acquisition Marketing Analytics Student Enrollments Targeting & Segmentation Selling eCommerce Retailing Direct Mail Content Markteing Telemarketing Mystery Shopper Audit Target Marketing Cataloging paid media SEM Lead Nurturing Catalog Marketing Webinar Marketing Tools Social Media Mobile Marketing Marketing Communications Search Engine Marketing Market Research Assessments Competitive Intelligence Data Analytics Retail Marketing Student Recruiting Campaign Direct Response Email Merchandising Media Buying Profits CRM Segmentation B2C Marketing Inbound Marketing Marketing Audit Nurturing Affiliate Marketing Sales Pipeline Personalization College Retention DR Radio Dave Freeman

Blog Search

49% of retailers name in-store mobile experience a top priority

49% of retailers name in-store mobile experience a top priority. The question is should they? Considering how tied to our smartphones we are, is making it easier for them to become even less engaged in their actual surroundings the right move? It's a t…
"49% of retailers name in store mobile experience a top priority." That from a recent study regarding smartphone usage in stores. I hate to disagree with the world of… https://www.dwsassociates.com/blog/2019/49-retailers-name-store-mobile-experience-top-priority/

Are Shoppers Really That Resistant to Self-Checkout?

In the push to reduce operating costs, and provide better service(?), more and more retailers have tried the self-checkout with questionable success, even among the M and Z generations. But, customers are balking and still prefer human assisted checkout …
Are shoppers really that resistant to self-checkout (scanning and bagging their own goods)? Yep, they are and just because the technology exists we should all change our… https://www.dwsassociates.com/blog/2018/are-shoppers-really-resistant-self-checkout/

Amazon's "Try Before You Buy"

Amazon’s “Try Before You Buy” might be more appropriately named “Try Before You Die”…Because for any other etailer, cataloger, retailer or eCommerce company, it would be the proverbial kiss of death, and it could be the kiss of death for Amazon’s apparel …
Amazon's "Try Before You Buy" might be more appropriately named "Try Before You Die"... Ever hear that old one "Don't try this at home?" Well, unless your name is Amazon don't… https://www.dwsassociates.com/blog/2018/try-you-buy/

The hidden cost of selling direct – the returns game

The downside of selling direct to the consumer via eCommmerce and dealing with the costs of customer returns.
Welcome to the returns game…one of the major costs of selling direct to the end user/consumer. All eCommerce companies and retailers wanting to sell direct, need to keep… https://www.dwsassociates.com/blog/2018/hidden-cost-selling-direct-returns-game/

Retail is Not Dead!

Retail is anything but dead and people need to understand what is happening and if they are a retailer what they need to do to grow and survive.
Retail is not dead! You betcha as they say in Minnesota. The retail store is not dead by any stretch of the imagination and even though this article pushes digital integration… https://www.dwsassociates.com/blog/2017/retail-not-dead/

Omni Channel or Not? Retail Survival or Not?

Brick and Mortar retail. How one brick and mortar intends to adopt Omni-channel strategies to survive.
Interesting article and interesting position on retail survival and the suggestion that retailers have to develop omni-channel strategies if they hope to survive in this world… https://www.dwsassociates.com/blog/2017/omni-channel-or-not-retail-survival-or-not/

The Drones Are Coming!

The drones are coming! If they aren’t, the hype surrounding their impact on consumer marketing and package delivery certainly is. At least this is what Amazon, Wal-Mart and now Google would like us to believe. In fact, Google is predicting that drone …
The drones are coming! If they aren’t, the hype surrounding their impact on consumer marketing and package delivery certainly is. At least this is what Amazon, Wal-Mart and now… https://www.dwsassociates.com/blog/2016/drones-are-comming/

Black Friday - Cyber Monday - Trends

Black Friday, the day after Thanksgiving…shopping, football and recovering from too much food…and most important, to retailers and online merchants, the day that signified the beginning of the most profitable period on the retail selling calendar.
Black Friday, the day after Thanksgiving…shopping, football and recovering from too much food…and most important, to retailers and online merchants, the day that signified the… https://www.dwsassociates.com/blog/black-friday-cyber-monday-trends/