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Amazon's "Try Before You Buy"

Amazon’s “Try Before You Buy” might be more appropriately named “Try Before You Die”…Because for any other etailer, cataloger, retailer or eCommerce company, it would be the proverbial kiss of death, and it could be the kiss of death for Amazon’s apparel …
Amazon's "Try Before You Buy" might be more appropriately named "Try Before You Die"... Ever hear that old one "Don't try this at home?" Well, unless your name is Amazon don't… https://www.dwsassociates.com/blog/2018/try-you-buy/

Successful Product Development

Successful product development and merchandising for eCommerce, Catalog and other direct response channels requires a different approach than brick & mortar merchandising and product development. Learn what makes a product sold via the direct channel a w…
Despite the hype about the domination of eCommerce over retail brick and mortar, the fact is that eCommerce, the act of selling directly to the buyer, still constitutes less… https://www.dwsassociates.com/blog/2018/ecommerce-direct-response-product-development/

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2019

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Amazon's "Try Before You Buy"

Successful Product Development