Blog Search Tags - Marketing

Category List

Tag Cloud

Marketing Tools Marketing Communications Customer Retention SEM A/B Testing Selling Student Retention Profits Lifelong Learning DWS Associates Marketing Retailing Marketing Promotions Catalog Marketing Direct Mail Database Marketing Multi Channel Marketing Setting Goals Sales Mobile Marketing Website Design Affiliate Marketing retail Customer Service Marcom Market Opportunity Assessment Call Center Predictive Modeling Differentiation Sales Management Competitive Intelligence Consumer Catalogs Marketing Planning Adult Student Retention eCommerce Product Development Online Marketing Direct Response Marketing Product Process Mapping Student Nurturing Personas Marketing Connection Higher Education influencer marketing Mystery Shopper Audit Retail Marketing Marketing Blog Segmentation Lead Nurturing Web Forms SMS Text Data Analytics Targeting & Segmentation Business Catalogs CMO Martech Search Engine Marketing Event Marketing Direct Marketing Direct Response Email Customer Acquistion Dave Freeman Market Testing Campaign Planning Marketing Channels Student Enrollments Student Acquisition eCommerce Strategic Planning Revenue Advertising Marketing Collateral Omni Channel Marketing Video Marketing Creative Competitive Analysis Market Analysis College Recruitment Market Planning Product Development Thank you page Marketing Media Marketing Automation Strategic Market Planning Target Marketing Social Media Adult Students Customer Acquisition College Retention B2C Marketing New Program Development Marketing Analytics Digital Marketing Lead Generation Marketing Audit Social Media Student Satisfaction Telemarketing Personalization Direct Response Adtech Marketing Research Social Media Marketing Internet Marketing Marketing Technology Student Success Integrated Marketing Communications DR Radio Broadcast Direct Response Content Marketing Market Research Inbound Marketing Offer Development Target Market Student Recruitment Marketing Assessment Market Intelligence PPC Ads Market Planning Process paid media CRM Media Buying Email Nurturing Demand Generation Assessments Market Segmentation Student Recruiting Campaign Sales Pipeline Enrollment Management Business Development Higher Education Marketing Adult Student Recruitment Merchandising Adwords Email Marketing Marketing Management earned media Outsourcing Post-traditional Students Marketing Strategy Gen Z Data-Driven Marketing B2B Marketing Content Markteing Lead Management Generation Z Podcast Millennial Marketing Cataloging Key Metrics On Demand Marketing Webinar

Blog Search

The Marketing Planning Process...Doing It Right!

All businesses need one, but many of businesses don't have one...a marketing plan. The marketing plan is your road map from Point A to Point B. It takes you from where you are to where you want to go. The marketing planing process is well defined and s…
The Strategic Marketing Planning Process All businesses need one, but many businesses don't have one...a marketing plan. The marketing plan is your road map from Point A to… https://www.dwsassociates.com/blog/2018/marketing-planning-process/

How's your marketing?

Evaluate your organization's marketing performance on 25 key factors to determine how you're doing. The tool will help you identify your strengths and weaknesses and give you an overall score.
How's your marketing doing? There are a lot of ways to answer that question, with the quickest and simplest being, are you meeting or exceeding your sales and profit goals… https://www.dwsassociates.com/blog/2018/hows-your-marketing/

Marketing Planning 101 - Are You?

Based on the fact that so many businesses fail to do marketing planning, you might think it was the hardest thing in the world to do. Marketing to many businesses means nothing more than advertising, marketing promotion, and marcom (short for marketing co…
Based on the fact that so many businesses fail to do marketing planning, you might think it was the hardest thing in the world to do. Marketing to many businesses means nothing… https://www.dwsassociates.com/blog/2017/marketing-planning-101-are-you/

Why Facilitated Strategic Planning Workshops are Most Effective for Your College...

Strategic planning for many organizations and institutions tends to be more focused on the report or end product than the planning – and that’s a lost opportunity. As Eisenhower once said
Strategic planning for many organizations and institutions tends to be more focused on the report or end product than the planning – and that’s a lost opportunity. As Eisenhower… https://www.dwsassociates.com/blog/2016/09/why-facilitated-strategic-planning-workshops-are-most-effective-your-college/

Whatever the Channel: Marketing Success Depends on 5 Factors

The five most important factors that you have to worry about when creating a direct marketing campaign are, in order of importance, target, offer, format, creative and timing.
The five most important factors that you have to worry about when creating a direct marketing campaign are, in order of importance, target, offer, format, creative and… https://www.dwsassociates.com/blog/2016/07/whatever-channel-marketing-success-depends-5-factors/

Why Facilitated Strategic Planning Workshops are Most Effective for Your College...

Strategic planning for many organizations and institutions tends to be more focused on the report or end product than the planning – and that’s a lost opportunity. As Eisenhower once said
Strategic planning for many organizations and institutions tends to be more focused on the report or end product than the planning – and that’s a lost opportunity. As Eisenhower… https://www.dwsassociates.com/blog/2016/04/why-facilitated-strategic-planning-workshops-are-most-effective-your-college/

Do You Need a Marketing Plan?

A lot of people are saying that you don’t need a marketing plan today. Things are moving too fast. You don’t have time to plan. You should just throw as much as possible up in promotional channels and hope the customers find you. If you have the righ…
A lot of people are saying that you don’t need a marketing plan today. Things are moving too fast. You don’t have time to plan. You should just throw as much as possible up in… https://www.dwsassociates.com/blog/2016/04/do-you-need-marketing-plan/

Marketer's Toolkit Goes Mobile

DWS Associates, today, released its mobile Marketer’s Toolkit for android smartphones and tablets. Following the success of our release of 25 individual mobile tools and the requests of users, we’ve combined the best of those tools and added additional to…
Marketer’s Toolkit, more than 30 tools that turn marketers into MARKETERS is now available for mobile devices. DWS Associates, today, released its mobile Marketer’s Toolkit for… https://www.dwsassociates.com/blog/2016/03/marketers-toolkit-goes-mobile/

Targeting is Not Rocket Science

Nine out ten B2B marketers admit that their communications reach people who will never do business with them. This is an amazing number, since the majority of B2B marketers have potential customer universes numbering in the hundreds, with few having them…
Nine out ten B2B marketers admit that their communications reach people who will never do business with them. This is an amazing number, since the majority of B2B marketers have… https://www.dwsassociates.com/blog/2016/03/targeting-not-rocket-science/

Category List

Tag List

Tag Cloud

Archive

2019

Blog Search

The Marketing Planning Process...Doing It Right!

How's your marketing?

Marketing Planning 101 - Are You?

Why Facilitated Strategic Planning Workshops are Most Effective for Your College...

Whatever the Channel: Marketing Success Depends on 5 Factors

Why Facilitated Strategic Planning Workshops are Most Effective for Your College...

Do You Need a Marketing Plan?

Marketer's Toolkit Goes Mobile

Targeting is Not Rocket Science