Blog Search Tags - Market

Category List

Tag Cloud

Multi Channel Marketing Generation Z Blog Search Engine Marketing Media Buying Marketing Research SEM DR Radio Enrollment Management Product Development Marketing Channels Video Marketing Student Acquisition Targeting & Segmentation Student Retention Creative Predictive Modeling Adult Students Differentiation Data Analytics Marketing Automation Merchandising Marketing Student Satisfaction Market Segmentation Martech Market Planning Process Broadcast Direct Response earned media Student Success Marketing Audit Student Recruitment influencer marketing Strategic Market Planning Competitive Intelligence eCommerce Sales Pipeline Sales Management Internet Marketing Customer Service Post-traditional Students Personas Thank you page Competitive Analysis Advertising Marketing Technology Assessments Adtech Adwords Marketing Collateral Marketing Communications Student Nurturing Direct Mail Retailing Content Markteing Campaign Planning New Program Development Business Development Student Enrollments Higher Education Marketing Setting Goals Website Design Nurturing Higher Education Marketing Tools Marketing Connection Revenue Market Research Mystery Shopper Audit DWS Associates Marketing CMO SMS Text Marketing Media Lead Generation Marketing Planning Cataloging Database Marketing Lifelong Learning Telemarketing Web Forms Adult Student Recruitment Lead Management Social Media Customer Acquistion CRM Market Planning Social Media Marketing PPC Ads B2C Marketing Omni Channel Marketing B2B Marketing retail Market Analysis Direct Response Target Market Profits Segmentation Call Center Marcom On Demand Marketing Student Recruiting Campaign College Retention A/B Testing Direct Marketing eCommerce Product Development Email Market Testing College Recruitment Market Intelligence Sales Customer Retention Selling Market Opportunity Assessment Customer Acquisition Social Media Webinar Gen Z Marketing Assessment Strategic Planning Affiliate Marketing Content Marketing Marketing Strategy Adult Student Retention Target Marketing Demand Generation Millennial Marketing Personalization Dave Freeman Lead Nurturing Direct Response Email Marketing Promotions Offer Development Online Marketing Catalog Marketing Integrated Marketing Communications Consumer Catalogs Event Marketing Marketing Management Email Marketing Marketing Analytics Direct Response Marketing Product Outsourcing Inbound Marketing Business Catalogs Process Mapping Data-Driven Marketing Podcast Retail Marketing Mobile Marketing Digital Marketing paid media Key Metrics

Blog Search

Competitor Update: Coursera Coming to Eat Your Lunch

Achieving your enrollment goals got a lot tougher this week thanks to Coursera – so the question is, what are you going to do about it? Just the other day, Coursera… https://www.dwsassociates.com/blog/2018/competitor-update-coursera-coming-eat-your-lunch/

Being Prepared for Change (Why You Need Market Intelligence to Drive Revenue Growth)

Change is constant and your ability to drive long-term success is going to be impacted by your ability to gather and analyze market data today that lets you identify… https://www.dwsassociates.com/blog/2018/being-prepared-change-why-you-need-market-intelligence/

Big Data, Predictive Analytics & Marketing Research Strike Out in Election 2016

Big Data, Predictive Analytics & Marketing Research Strike Out in Election 2016. How could the experts get it so wrong? How can you be sure your next research project delivers you with more accurate insight?
At around 7pm, Tuesday evening, on about any one of a dozen Election Coverage programs, you would have heard someone say “We see Clinton reaching more than… https://www.dwsassociates.com/blog/2016/11/big-data-predictive-analytics-marketing-research-strike-out-election-2016/

Top Benefits You Enjoy From a Mystery Shopper Audit

The Mystery Shopper Audit is one of our most popular services for a number of reasons – low cost, practical recommendations that generate more sales/enrollments, and the peace of mind that comes from having experienced professionals take a look at how you…
The Mystery Shopper Audit is one of our most popular services for a number of reasons – low cost, practical recommendations that generate more sales/enrollments, and the peace of… https://www.dwsassociates.com/blog/2016/06/top-benefits-you-enjoy-mystery-shopper-audit/

Marketers Are Focused On the Wrong Things

Marketers are focused on the wrong things. What should you be focused on?
Marketers are focus on the wrong things. There, I said it. And to those of you that are reacting with a “Hell no!”, prove me wrong. Social Media Marketing Ideas That Won’t… https://www.dwsassociates.com/blog/2016/06/marketers-are-focused-wrong-things/

Colleges Without Market Research: Penny-Wise, Pound Foolish

We know that knowledge is power yet so many colleges refuse to make an ongoing investment into market research. Why?
We know that knowledge is power yet so many colleges refuse to make an ongoing investment into market research. Why? We’ve all heard the arguments. We don’t have… https://www.dwsassociates.com/blog/2016/06/colleges-without-market-research-penny-wise-pound-foolish/

A/B Testing: Some Important Rules to Follow

Simple, efficient, and fast, A/B testing – also known as ‘split testing’ and ‘bucket testing’ – allows you to compare a baseline control sample with a variety of single variable experiments to improve conversion rates. A classic direct mail tactic, this m…
Simple, efficient, and fast, A/B testing – also known as ‘split testing’ and ‘bucket testing’ – allows you to compare a baseline control sample with a variety of single variable… https://www.dwsassociates.com/blog/2016/03/b-testing-some-important-rules-follow/

Tips for Building Affordable, Effective Marketing Research Program

Knowledge is power – yet most colleges will invest ever increasing amounts of resources in getting things done while investing little to nothing into market research so they… https://www.dwsassociates.com/blog/2016/02/tips-building-affordable-effective-market-research-program/