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Predictive Modeling Personalization Call Center Student Satisfaction Sales Pipeline Market Analysis SMS Text PPC Ads Profits Market Segmentation B2B Marketing Business Catalogs Business Development Marketing Audit Blog DWS Associates Marketing Higher Education Outsourcing Strategic Market Planning Sales Marketing Channels Data-Driven Marketing Social Media Digital Marketing DR Radio CMO Customer Service Market Testing Online Marketing Event Marketing Marketing Promotions Webinar Marketing Strategy Market Opportunity Assessment New Program Development Marketing Management Content Markteing Martech College Retention Adult Student Retention Higher Education Marketing Telemarketing Media Buying College Recruitment Direct Response Student Nurturing Student Enrollments Internet Marketing Setting Goals Cataloging Targeting & Segmentation Marketing Tools Mystery Shopper Audit Market Planning Process Mobile Marketing On Demand Marketing Social Media Marketing Retailing Millennial Marketing Marketing Connection retail Marketing Communications B2C Marketing Product Development Marketing Research Personas Direct Response Marketing Product Data Analytics Generation Z Adult Student Recruitment Marketing Media Segmentation Social Media Gen Z Student Recruiting Campaign influencer marketing Market Intelligence Email Creative Lead Nurturing Web Forms Search Engine Marketing Inbound Marketing A/B Testing Student Success Offer Development Marketing Collateral Advertising Assessments eCommerce Product Development Integrated Marketing Communications Campaign Planning CRM Strategic Planning Marcom Key Metrics Adwords Omni Channel Marketing Process Mapping Marketing Assessment Podcast Market Research Marketing Automation eCommerce Thank you page Direct Mail Sales Management Direct Response Email Customer Acquisition Competitive Analysis Dave Freeman SEM Adtech Lead Management Database Marketing earned media Student Retention Revenue Lifelong Learning Catalog Marketing Consumer Catalogs Selling Nurturing Video Marketing Affiliate Marketing Website Design Marketing Student Recruitment Content Marketing Marketing Technology Student Acquisition Merchandising Demand Generation Adult Students Target Market Market Planning Retail Marketing Marketing Planning Email Marketing Marketing Analytics Customer Retention Enrollment Management Broadcast Direct Response Post-traditional Students Lead Generation Direct Marketing paid media Differentiation Customer Acquistion Multi Channel Marketing Target Marketing Competitive Intelligence

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Competitor Update: Coursera Coming to Eat Your Lunch

Achieving your enrollment goals got a lot tougher this week thanks to Coursera – so the question is, what are you going to do about it? Just the other day, Coursera… https://www.dwsassociates.com/blog/2018/competitor-update-coursera-coming-eat-your-lunch/

Discussion: Why Should Your Institution Exist in the 21st Century?

"Colleges must understand the institution’s value proposition if the mission is still relevant and differentiated from its peers, and where the college wishes to be… https://www.dwsassociates.com/blog/2018/discussion-why-should-your-institution-exist-21st-century/

Being Prepared for Change (Why You Need Market Intelligence to Drive Revenue Growth)

Change is constant and your ability to drive long-term success is going to be impacted by your ability to gather and analyze market data today that lets you identify… https://www.dwsassociates.com/blog/2018/being-prepared-change-why-you-need-market-intelligence/