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How to Overcome the 3 Reasons Most Miss Their Enrollment Goals

3 reasons most colleges and universities miss their enrollment goals are easily overcome - learn how.
“We’re not generating enough leads.” “We’re not generating enough quality leads.” “We’re not converting quality leads into enrollments.” Causes for these three issues… https://www.dwsassociates.com/blog/2018/how-overcome-3-reasons-most-miss-their-enrollment-goals/

Should You Buy or Generate Your Own Leads?

Lead aggregators. Affiliate programs. Those places someone on your team calls to “buy leads” because you can’t seem to generate enough quality leads and enrollments with your lead generation/enrollment efforts. Should you buy leads or figure out how to…
Lead aggregators. Affiliate programs. Those places someone on your team calls to “buy leads” because you can’t seem to generate enough quality leads and enrollments… https://www.dwsassociates.com/blog/2018/should-you-buy-or-generate-your-own-leads/

The Lead Management Game - Winning Or Losing?

Lead Management - It's a game that all businesses need to be good at, but the question is, "Are you winning or losing?" If you're satisfied with your lead generation efforts, but less than satisfied with your lead conversion, then you aren't winning. Wha…
The Lead Management Game – Are You Winning or Losing? Lead Management - It's a game that all businesses need to be good at, but the question is, "Are you winning or losing?" If… https://www.dwsassociates.com/blog/2018/lead-management-game-winning-or-losing1/

2018 Lead Generation & Recruitment Predictions & Tips

Back in 2016, I wrote ‘Student Retention Tips for 2016’ that still garners a great deal of interest and discussion – so for 2018 I wanted to focus on lead generation and… https://www.dwsassociates.com/blog/2018/2018-lead-generation-recruitment-predictions-tips/

What Are You Putting Into Your Sales Pipeline

This is an important question and it really hings on the most basic of issues. What is a sales "lead?" It's not necessarily someone that has filled out a web form requesting information. So you need to identify other critical factors that really determ…
What Are You Putting Into Your Sales Pipeline? This is perhaps the biggest problem with marketing today, especially in the B2B sector. Many B2B marketers consider all… https://www.dwsassociates.com/blog/2017/what-sales-lead-and-why-critical/

Lead Flow Planning - Getting It Right

Article discusses the important factors to consider in developing a lead flow program.
Question of the day - Is your business suffering from dreaded "Empty Pipeline Disease"? Not sure, well that is when your sales pipeline is devoid of new business opportunities or… https://www.dwsassociates.com/blog/2017/lead-flow-planning-getting-it-right/

You Can't Recruit & Retain if You Don't Know Your Audience

Know you audience! A fundamental element in successful student recruitment and retention. Yet we continue to hear the following statement oh so often…
Know you audience! A fundamental element in successful student recruitment and retention. Yet we continue to hear the following statement oh so often… “We’re struggling to… https://www.dwsassociates.com/blog/2016/08/you-cant-recruit-retain-if-you-dont-know-your-audience/

How to Make Significant Improvements to Student Recruitment Results

Our Mystery Shopper Audit has helped us – and close to 100 colleges – identify practical ways to improve student recruitment results. Here are the most common and effective…
Our Mystery Shopper Audit has helped us – and close to 100 colleges – identify practical ways to improve student recruitment results. Here are the most common and effective…… https://www.dwsassociates.com/blog/2016/08/how-make-significant-improvements-student-recruitment-results/

Whatever the Channel: Marketing Success Depends on 5 Factors

The five most important factors that you have to worry about when creating a direct marketing campaign are, in order of importance, target, offer, format, creative and timing.
The five most important factors that you have to worry about when creating a direct marketing campaign are, in order of importance, target, offer, format, creative and… https://www.dwsassociates.com/blog/2016/07/whatever-channel-marketing-success-depends-5-factors/

Do You Know What a "Lead" Is?

This is an important question, especially if you are in marketing and have the responsibility for generating leads for your sales organization. Based on recent research, it’s surprising how many marketers don’t have a clue what a “lead” is for their busi…
This is an important question, especially if you are in marketing and have the responsibility for generating leads for your sales organization. Based on recent research, it’s… https://www.dwsassociates.com/blog/2016/03/do-you-know-what-lead/

How Many Leads Do You Need?

How many sales leads do you need in your pipeline? You can now answer that question using the Android version of our Lead Flow Calculator on any Android smartphone or tablet. You can calculate that number in meetings on the fly without having to take your…
How many sales leads do you need in your pipeline? You can now answer that question using the Android version of our Lead Flow Calculator on any Android smartphone or tablet. You… https://www.dwsassociates.com/blog/2016/03/how-many-leads-do-you-need/

Are You Sitting Around Waiting for Business?

Are you sitting around waiting for business to find you? Are you spending more and more of your marketing dollars on inbound marketing and waiting for sales to flow in? If so, you may have a long wait. This is not my cartoon, but it pretty much says it al…
Are you sitting around waiting for business to find you? Are you spending more and more of your marketing dollars on inbound marketing and waiting for sales to flow in? If so, you… https://www.dwsassociates.com/blog/2016/02/are-you-sitting-around-waiting-business/

Lead Flow Planning - Getting It Right

In an earlier post I said I would come back to the topic of “How many Leads Do You Really Need?” For all B2B businesses, and some consumer, lead flow planning is critical and answering the question of how many you really need can only be done after you ha…
In an earlier post I said I would come back to the topic of “How many Leads Do You Really Need?” For all B2B businesses, and some consumer, lead flow planning is critical and… https://www.dwsassociates.com/blog/2016/lead-flow-planning-getting-it-right/

Advantages of Direct Marketing

There are a lot of advantages to using direct marketing versus retail marketing. From a B2C perspective, you can conduct a retail business without having to build, stock, and man stores. It doesn’t require brick and mortar and this is a huge advantage ov…
There are a lot of advantages to using direct marketing versus retail marketing. From a B2C perspective, you can conduct a retail business without having to build, stock,… https://www.dwsassociates.com/blog/2016/advantages-direct-marketing/

New Study Identifies Opportunities to Improve Student Recruitment

Closing gaps and addressing weaknesses in your student recruitment process can improve performance in critical areas such as lowering the cost to enroll new students, increasing the conversion rate of an inquiry to a new student, and increasing retention …
Closing gaps and addressing weaknesses in your student recruitment process can improve performance in critical areas such as lowering the cost to enroll new students, increasing… https://www.dwsassociates.com/blog/2016/new-study-identifies-opportunities-improve-student-recruitment/

How Many Leads Do Our Sales Executives Need?

The bigger question is “how many leads does the overall business need to hit its revenue targets?” This is a question that perplexes many marketers when they sit down to plan their marketing activities for the next quarter, half or year. There are a lot o…
The bigger question is “how many leads does the overall business need to hit its revenue targets?” This is a question that perplexes many marketers when they sit down to plan… https://www.dwsassociates.com/blog/2016/how-many-leads-do-our-sales-executives-need/

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How to Overcome the 3 Reasons Most Miss Their Enrollment Goals

Should You Buy or Generate Your Own Leads?

The Lead Management Game - Winning Or Losing?

2018 Lead Generation & Recruitment Predictions & Tips

What Are You Putting Into Your Sales Pipeline

Lead Flow Planning - Getting It Right

You Can't Recruit & Retain if You Don't Know Your Audience

How to Make Significant Improvements to Student Recruitment Results

Whatever the Channel: Marketing Success Depends on 5 Factors

Do You Know What a "Lead" Is?

How Many Leads Do You Need?

Are You Sitting Around Waiting for Business?

Lead Flow Planning - Getting It Right

Advantages of Direct Marketing

New Study Identifies Opportunities to Improve Student Recruitment

How Many Leads Do Our Sales Executives Need?