Blog Search Tags - Direct

Category List

Tag Cloud

Student Success Retailing eCommerce Product Development Lead Generation Marketing Planning Data Analytics Digital Marketing Personas Competitive Analysis Nurturing Marketing Analytics Higher Education Student Satisfaction Target Market Sales Pipeline Strategic Planning PPC Ads Selling Profits Sales Differentiation CRM Multi Channel Marketing Outsourcing Mystery Shopper Audit Email Marketing Market Planning Process Adult Students Post-traditional Students Consumer Catalogs Predictive Modeling Direct Response Marketing Product Marketing Promotions College Retention Lifelong Learning Content Marketing Direct Response Email Competitive Intelligence Direct Response Marketing Technology CMO earned media Dave Freeman Marketing Management Marketing Channels Mobile Marketing Setting Goals Telemarketing Customer Acquistion Marketing Tools Adtech Offer Development Adult Student Recruitment Omni Channel Marketing Marcom New Program Development Market Testing Adwords Sales Management Direct Marketing Affiliate Marketing Target Marketing influencer marketing Marketing Media DR Radio Advertising Event Marketing Market Segmentation Market Intelligence DWS Associates Marketing Business Development Web Forms Media Buying Broadcast Direct Response On Demand Marketing Market Analysis College Recruitment Cataloging Key Metrics Webinar Marketing Marketing Automation Online Marketing Blog Targeting & Segmentation Lead Nurturing Customer Retention Customer Acquisition Business Catalogs Market Opportunity Assessment paid media Integrated Marketing Communications Marketing Communications Marketing Audit B2B Marketing Website Design Inbound Marketing Database Marketing Martech Thank you page Generation Z Strategic Market Planning Data-Driven Marketing Marketing Collateral Creative Social Media Student Nurturing Lead Management Social Media Campaign Planning retail Student Enrollments Podcast Content Markteing eCommerce Marketing Research Market Research Student Retention B2C Marketing Adult Student Retention Search Engine Marketing Direct Mail Product Development SEM Market Planning Millennial Marketing Enrollment Management Personalization Marketing Strategy Student Recruitment Email Higher Education Marketing Assessments Marketing Connection Merchandising Marketing Assessment A/B Testing Customer Service Call Center Internet Marketing SMS Text Demand Generation Revenue Catalog Marketing Student Acquisition Retail Marketing Student Recruiting Campaign Social Media Marketing Video Marketing Gen Z Process Mapping Segmentation

Blog Search

You Can't Make It Up In Volume

The three killers of any direct marketing / eCommerce business....returns, shipping costs, discounting. Taken to extremes any of these or any combination of them can close your doors. Amazon is dealing with all three and has chosen to raise membership f…
Amazon losing billions from their retail business and they raise Prime Membership fees. In the news, Amazon is losing billions from its retail business and rivals should be… https://www.dwsassociates.com/blog/2018/you-cant-make-it-volume/

How Direct Makes Digital Better

Digital is a new channel and it's the ultimate direct response marketing channel.
I have yet to figure out why people automatically regard direct marketing as mail order when we as direct marketers have used a range of media (channels) from mail to… https://www.dwsassociates.com/blog/2018/age-digital-direct-marketing-ecommerce/

The Offer - How To Make One They Can't Refuse

The direct response offer is the 2nd most important factor, behind targeting the right audience, in getting potential buyers of your product / service to engage with you, act, and eventually make a purchase.
The all-important direct response marketing offer – the thing that gets John and Mary’s attention and makes them respond to your content or advertisement, either to buy, get… https://www.dwsassociates.com/blog/2018/offer-make-one-they-cant-refuse/

The hidden cost of selling direct – the returns game

The downside of selling direct to the consumer via eCommmerce and dealing with the costs of customer returns.
Welcome to the returns game…one of the major costs of selling direct to the end user/consumer. All eCommerce companies and retailers wanting to sell direct, need to keep… https://www.dwsassociates.com/blog/2018/hidden-cost-selling-direct-returns-game/

Email Design Tips

Tips for creating more effective direct response email promotions. Things to do and to remember.
Email is the single most effective marketing tactic for for awareness, acquisition, conversion, and retention. And according to recent reports, marketers plan to continue to… https://www.dwsassociates.com/blog/2017/email-design-tips/

Tips for Great Direct Response Radio

Useful tips and recommendations for getting the most out of your direct response advertising in radio broadcasting.
Radio can be an effective medium for generating leads and sales for both B2B and B2C businesses. But, to get the most of the medium and your direct response advertising, keep… https://www.dwsassociates.com/blog/2017/tips-great-direct-response-radio/

Whatever the Channel: Marketing Success Depends on 5 Factors

The five most important factors that you have to worry about when creating a direct marketing campaign are, in order of importance, target, offer, format, creative and timing.
The five most important factors that you have to worry about when creating a direct marketing campaign are, in order of importance, target, offer, format, creative and… https://www.dwsassociates.com/blog/2016/07/whatever-channel-marketing-success-depends-5-factors/

Catalog Business Plan

The catalog business plan is the next step after doing the catalog feasibility study. Developing this plan is critical to the success of the catalog...
The catalog business plan is the next step after doing the catalog feasibility study. Developing this plan is critical to the success of the catalog. The plan should include… https://www.dwsassociates.com/blog/2016/05/catalog-business-plan/

Are You Sitting Around Waiting for Business?

Are you sitting around waiting for business to find you? Are you spending more and more of your marketing dollars on inbound marketing and waiting for sales to flow in? If so, you may have a long wait. This is not my cartoon, but it pretty much says it al…
Are you sitting around waiting for business to find you? Are you spending more and more of your marketing dollars on inbound marketing and waiting for sales to flow in? If so, you… https://www.dwsassociates.com/blog/2016/02/are-you-sitting-around-waiting-business/

Advantages of Direct Marketing

There are a lot of advantages to using direct marketing versus retail marketing. From a B2C perspective, you can conduct a retail business without having to build, stock, and man stores. It doesn’t require brick and mortar and this is a huge advantage ov…
There are a lot of advantages to using direct marketing versus retail marketing. From a B2C perspective, you can conduct a retail business without having to build, stock,… https://www.dwsassociates.com/blog/2016/advantages-direct-marketing/

The Drones Are Coming!

The drones are coming! If they aren’t, the hype surrounding their impact on consumer marketing and package delivery certainly is. At least this is what Amazon, Wal-Mart and now Google would like us to believe. In fact, Google is predicting that drone …
The drones are coming! If they aren’t, the hype surrounding their impact on consumer marketing and package delivery certainly is. At least this is what Amazon, Wal-Mart and now… https://www.dwsassociates.com/blog/2016/drones-are-comming/

Direct Marketing Planning

New white paper on direct marketing campaign planning.
Check out our new white paper on planning your integrated direct marketing campaign. It’s a comprehensive presentation on how to go about planning your effort and developing the… https://www.dwsassociates.com/blog/2016/direct-marketing-planning/