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Designing and Writing Effective Direct Mail Packages

Direct mail can produce double-digit increases in digital campaign performance - so here are some tips for designing and writing effective direct mail.
Direct mail is both an art and science - writing and designing direct mail that works is difficult and time-consuming so unless you have been successful at writing and… https://www.dwsassociates.com/blog/2018/designing-and-writing-effective-direct-mail-packages/

How Direct Makes Digital Better

Digital is a new channel and it's the ultimate direct response marketing channel.
I have yet to figure out why people automatically regard direct marketing as mail order when we as direct marketers have used a range of media (channels) from mail to… https://www.dwsassociates.com/blog/2018/age-digital-direct-marketing-ecommerce/

Direct Mail Tips for More Effective Student Recruitment

Research has shown that direct mail is very effective with millennials - but for many colleges, direct mail isn't all that effective. Here are some tips that can help you… https://www.dwsassociates.com/blog/2017/direct-mail-tips-more-effective-student-recruitment/

Advantages of Direct Marketing

There are a lot of advantages to using direct marketing versus retail marketing. From a B2C perspective, you can conduct a retail business without having to build, stock, and man stores. It doesn’t require brick and mortar and this is a huge advantage ov…
There are a lot of advantages to using direct marketing versus retail marketing. From a B2C perspective, you can conduct a retail business without having to build, stock,… https://www.dwsassociates.com/blog/2016/advantages-direct-marketing/