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Contact Strategy: People Buy From People

Does your contact strategy include people interacting? People buy from people. People they trust. Does your lead nurturing process help your potential new customers get to know your staff and build trust? Maybe it should!
Think about the last big purchase decision you made. One that cost you 5-figures or more. Or that put your job on the line. Did it come down to your level of trust,… https://www.dwsassociates.com/blog/2018/people-buy-people/

Simple Guide to Creating Profitable Personas

Content marketing personas are important - and they don't bite so here are a few tips to help you generate personas that drive great content. What is a content marketing… https://www.dwsassociates.com/blog/2018/simple-guide-creating-profitable-personas/

Are CMOs' Jobs in Jeopardy?

This post comments on the state of CMO job security and what CMOs are or aren't doing to retain those jobs.
That's a good question. According to this Forrester research, 37% of CEOs, say the CMO will be the first to go if the organization misses its growth targets. In this article… https://www.dwsassociates.com/blog/2017/are-cmos-jobs-jeopardy/

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Contact Strategy: People Buy From People

Simple Guide to Creating Profitable Personas

Are CMOs' Jobs in Jeopardy?