Blog Search Tags - Catalog

Category List

Tag Cloud

Cataloging Revenue Retail Marketing paid media Web Forms Product Development Creative Marketing Research Video Marketing Target Market Marketing Planning Content Marketing Customer Acquistion Profits Personas Market Planning eCommerce Product Development Competitive Intelligence Student Recruitment Content Markteing Post-traditional Students Marketing Promotions Social Media Call Center Competitive Analysis Targeting & Segmentation Customer Acquisition Student Enrollments Student Recruiting Campaign Adult Student Retention Adult Students Marketing Analytics Gen Z PPC Ads Merchandising Direct Marketing Sales Multi Channel Marketing Outsourcing Target Marketing Differentiation Social Media Marketing Sales Management Marketing Strategy Market Testing Direct Response Email Database Marketing Event Marketing Lead Generation Student Success Sales Pipeline DWS Associates Marketing Student Nurturing Nurturing On Demand Marketing Strategic Planning Thank you page Student Acquisition Marketing Communications SMS Text Marketing Management earned media Lifelong Learning Lead Management Process Mapping Martech B2C Marketing CMO Email DR Radio Adtech Social Media Online Marketing Market Intelligence Affiliate Marketing Telemarketing Market Planning Process Mystery Shopper Audit Marketing Tools Internet Marketing Broadcast Direct Response Offer Development CRM Market Analysis Marketing Collateral Media Buying Marketing Connection Enrollment Management Marketing Audit Inbound Marketing College Retention Campaign Planning Millennial Marketing Marketing Media Marketing Strategic Market Planning Omni Channel Marketing Business Catalogs Dave Freeman B2B Marketing eCommerce Adult Student Recruitment Email Marketing Customer Service SEM Demand Generation Retailing Website Design influencer marketing A/B Testing Student Satisfaction College Recruitment Consumer Catalogs Marketing Automation Data-Driven Marketing Advertising Setting Goals Direct Response Marketing Product Customer Retention Blog Market Opportunity Assessment Catalog Marketing Digital Marketing Integrated Marketing Communications Search Engine Marketing Webinar Personalization Higher Education Marketing Direct Response Key Metrics Mobile Marketing Data Analytics Marcom Student Retention Market Segmentation Marketing Assessment Predictive Modeling Adwords Podcast Segmentation Direct Mail Selling Marketing Technology Higher Education Business Development Lead Nurturing Generation Z Market Research Marketing Channels retail New Program Development Assessments

Blog Search

You Can't Make It Up In Volume

The three killers of any direct marketing / eCommerce business....returns, shipping costs, discounting. Taken to extremes any of these or any combination of them can close your doors. Amazon is dealing with all three and has chosen to raise membership f…
Amazon losing billions from their retail business and they raise Prime Membership fees. In the news, Amazon is losing billions from its retail business and rivals should be… https://dwsassociates.com/blog/2018/04/you-cant-make-it-volume/

Successful Product Development

Successful product development and merchandising for eCommerce, Catalog and other direct response channels requires a different approach than brick & mortar merchandising and product development. Learn what makes a product sold via the direct channel a w…
Despite the hype about the domination of eCommerce over retail brick and mortar, the fact is that eCommerce, the act of selling directly to the buyer, still constitutes less… https://dwsassociates.com/blog/2018/01/ecommerce-direct-response-product-development/

Omni Channel or Not? Retail Survival or Not?

Brick and Mortar retail. How one brick and mortar intends to adopt Omni-channel strategies to survive.
Interesting article and interesting position on retail survival and the suggestion that retailers have to develop omni-channel strategies if they hope to survive in this world… https://dwsassociates.com/blog/2017/01/omni-channel-or-not-retail-survival-or-not/

Catalog Business Plan

The catalog business plan is the next step after doing the catalog feasibility study. Developing this plan is critical to the success of the catalog...
The catalog business plan is the next step after doing the catalog feasibility study. Developing this plan is critical to the success of the catalog. The plan should include… https://dwsassociates.com/blog/2016/05/catalog-business-plan/

Category List

Tag List

Tag Cloud

Archive

2013

2014

2016

2017

2018

2019

Blog Search

You Can't Make It Up In Volume

Successful Product Development

Omni Channel or Not? Retail Survival or Not?

Catalog Business Plan