Blog Search Tags - Advertising

Category List

Tag Cloud

Setting Goals Integrated Marketing Communications Marketing Assessment Strategic Planning Media Buying Marketing Promotions Lifelong Learning paid media Generation Z Marketing Adtech Customer Acquisition Mystery Shopper Audit Millennial Marketing Broadcast Direct Response Student Success Student Recruiting Campaign Enrollment Management Predictive Modeling Omni Channel Marketing eCommerce Marketing Technology Market Planning Thank you page Multi Channel Marketing Creative earned media Marketing Media Market Planning Process Merchandising Digital Marketing Marcom Cataloging Target Market Customer Service Market Segmentation Marketing Planning Demand Generation B2C Marketing Market Research Personas Customer Retention Process Mapping Adult Student Recruitment Market Testing Content Marketing New Program Development Higher Education Marketing Channels Target Marketing CMO Catalog Marketing Marketing Research On Demand Marketing SEM Key Metrics Business Catalogs Online Marketing Adult Students PPC Ads Business Development Student Retention Customer Acquistion Marketing Tools Student Recruitment Inbound Marketing College Recruitment Search Engine Marketing Website Design Social Media Competitive Intelligence Market Opportunity Assessment Social Media Marketing Mobile Marketing Revenue Direct Response Marketing Product Strategic Market Planning Video Marketing Student Satisfaction Direct Marketing Content Markteing College Retention Dave Freeman Lead Generation Higher Education Marketing Adult Student Retention Selling Marketing Collateral Outsourcing Profits Product Development Student Enrollments Sales Pipeline Web Forms Market Intelligence Marketing Audit Marketing Strategy A/B Testing B2B Marketing DR Radio Blog Segmentation influencer marketing Student Nurturing Campaign Planning Gen Z Data-Driven Marketing retail CRM Marketing Connection Offer Development DWS Associates Marketing Email Marketing Telemarketing Database Marketing Email Assessments Sales Management Martech Personalization Direct Response Email Marketing Analytics Data Analytics Differentiation Event Marketing Post-traditional Students Adwords Advertising Direct Mail Marketing Management Targeting & Segmentation Internet Marketing eCommerce Product Development Lead Nurturing Market Analysis Marketing Communications Retail Marketing Call Center Nurturing Retailing Competitive Analysis Affiliate Marketing Webinar Marketing Automation SMS Text Sales Podcast Social Media Lead Management Student Acquisition Direct Response Consumer Catalogs

Blog Search

Bring Programmatic Adv In House? Yes? No?

The things you should consider if you are considering programmatic advertising buying in house.
Bringing media buying in house is part of the overall discussion on whether or you should bring your entire marketing agency needs in house. There are pluses and minuses… https://www.dwsassociates.com/blog/2017/bring-programmatic-adv-house-yes-no/

Pros & Cons of In House Agency

Do you or don't bring your advertising / creative agency in house? A lot of stuff in the press about this one in light of the recent problems that Pepsi experienced. I frankly wouldn't blame it on the agency being in house. Could just have as easily ha…
The pros and cons of running an in house agency - I have done both and there are plenty of benefits to bringing it in house, but to be successful you have to hire the right… https://www.dwsassociates.com/blog/2017/pros-cons-house-agency/

Is Your Brand Safe?

Brand safety, meaning having control over where your brand advertising is appearing has become a major issue that didn't exist before the digital media revolution. Now marketers are struggling with how to best leverage their ad dollars and at the same ti…
Over the past several months the brand safety issue has garnered more and more attention in the media, with more and more brands pulling their digital advertising spend from such… https://www.dwsassociates.com/blog/2017/your-brand-safe/

Tips for Great Direct Response Radio

Useful tips and recommendations for getting the most out of your direct response advertising in radio broadcasting.
Radio can be an effective medium for generating leads and sales for both B2B and B2C businesses. But, to get the most of the medium and your direct response advertising, keep… https://www.dwsassociates.com/blog/2017/tips-great-direct-response-radio/

What Is The Best Marketing Channel?

The answer to this question ultimately depends on how your buyers and buyer influencers consume information. And that depends on who your target customer is, because not all consumers get their information for making purchasing decisions from the same med…
What are the best promotional tools, media and channels for marketing our products and services? The answer to this question ultimately depends on how your buyers and buyer… https://www.dwsassociates.com/blog/2016/04/what-best-marketing-channel/