Blog Search Tags - Call

Category List

Tag Cloud

Key Metrics Competitive Intelligence Business Development Cataloging Personas DWS Associates Marketing Adtech Marketing Audit Website Design Target Marketing Market Analysis Podcast Lead Nurturing Customer Acquistion Segmentation Revenue Gen Z Marketing Communications Omni Channel Marketing Customer Retention eCommerce Product Development Consumer Catalogs Nurturing Online Marketing Business Catalogs College Retention Differentiation Retailing eCommerce Webinar Marketing Automation Adwords Marketing Media Media Buying Generation Z Inbound Marketing Higher Education Marketing Direct Response Marketing Analytics Target Market Millennial Marketing Lead Management earned media CRM Market Planning Marcom Adult Students Process Mapping Marketing Assessment Video Marketing Lead Generation Assessments Targeting & Segmentation Predictive Modeling Marketing Promotions Post-traditional Students Marketing Strategy Direct Response Marketing Product Merchandising retail B2B Marketing Competitive Analysis Blog Student Nurturing Marketing Connection Marketing Tools Direct Mail SEM Mobile Marketing Social Media Broadcast Direct Response Content Markteing Customer Service Outsourcing Lifelong Learning Data Analytics Market Opportunity Assessment Content Marketing paid media Marketing Management Sales Management B2C Marketing Strategic Market Planning Marketing Collateral Marketing Channels Advertising Market Segmentation Sales Pipeline Web Forms Thank you page Adult Student Retention Database Marketing Enrollment Management Market Research Telemarketing Direct Response Email SMS Text DR Radio Market Planning Process Marketing Research Student Recruitment Search Engine Marketing Adult Student Recruitment Email PPC Ads Personalization A/B Testing Higher Education Student Recruiting Campaign Social Media Marketing On Demand Marketing Selling Student Enrollments Digital Marketing Customer Acquisition Event Marketing Data-Driven Marketing Demand Generation Profits Campaign Planning Retail Marketing Sales College Recruitment Integrated Marketing Communications CMO Offer Development New Program Development Student Satisfaction Student Retention Market Testing Catalog Marketing Setting Goals Market Intelligence Email Marketing Product Development Multi Channel Marketing Martech Dave Freeman Marketing Technology Call Center Affiliate Marketing Mystery Shopper Audit influencer marketing Student Success Social Media Marketing Marketing Planning Direct Marketing Student Acquisition Creative Strategic Planning Internet Marketing

Blog Search

Bring Programmatic Adv In House? Yes? No?

The things you should consider if you are considering programmatic advertising buying in house.
Bringing media buying in house is part of the overall discussion on whether or you should bring your entire marketing agency needs in house. There are pluses and minuses… https://www.dwsassociates.com/blog/2017/bring-programmatic-adv-house-yes-no/

Pros & Cons of In House Agency

Do you or don't bring your advertising / creative agency in house? A lot of stuff in the press about this one in light of the recent problems that Pepsi experienced. I frankly wouldn't blame it on the agency being in house. Could just have as easily ha…
The pros and cons of running an in house agency - I have done both and there are plenty of benefits to bringing it in house, but to be successful you have to hire the right… https://www.dwsassociates.com/blog/2017/pros-cons-house-agency/

Is Your Brand Safe?

Brand safety, meaning having control over where your brand advertising is appearing has become a major issue that didn't exist before the digital media revolution. Now marketers are struggling with how to best leverage their ad dollars and at the same ti…
Over the past several months the brand safety issue has garnered more and more attention in the media, with more and more brands pulling their digital advertising spend from such… https://www.dwsassociates.com/blog/2017/your-brand-safe/

Tips for Great Direct Response Radio

Useful tips and recommendations for getting the most out of your direct response advertising in radio broadcasting.
Radio can be an effective medium for generating leads and sales for both B2B and B2C businesses. But, to get the most of the medium and your direct response advertising, keep… https://www.dwsassociates.com/blog/2017/tips-great-direct-response-radio/

What Is The Best Marketing Channel?

The answer to this question ultimately depends on how your buyers and buyer influencers consume information. And that depends on who your target customer is, because not all consumers get their information for making purchasing decisions from the same med…
What are the best promotional tools, media and channels for marketing our products and services? The answer to this question ultimately depends on how your buyers and buyer… https://www.dwsassociates.com/blog/2016/04/what-best-marketing-channel/