Blog Search Page

Category List

Tag Cloud

Marketing Technology SMS Text Consumer Catalogs Business Catalogs Market Intelligence Market Planning Higher Education Marketing Marketing Research Email Marketing Video Marketing Data-Driven Marketing Assessments Market Testing Marketing Management Marketing Marketing Analytics Telemarketing Social Media Marketing Connection Lifelong Learning Call Center eCommerce Product Development Student Retention Mystery Shopper Audit Adult Students Customer Acquistion Customer Retention Cataloging retail Lead Management Internet Marketing On Demand Marketing Mobile Marketing Affiliate Marketing Sales CMO eCommerce Key Metrics Webinar Market Segmentation paid media PPC Ads Strategic Planning Millennial Marketing Marketing Automation Blog Segmentation Student Recruitment Student Acquisition DWS Associates Marketing Offer Development Podcast Online Marketing Marketing Channels Event Marketing Sales Pipeline Adtech influencer marketing Outsourcing Marketing Promotions College Retention New Program Development Direct Mail Adult Student Recruitment Student Nurturing B2B Marketing Digital Marketing Martech Content Markteing Dave Freeman Customer Acquisition Marcom Creative Demand Generation Thank you page Adult Student Retention Campaign Planning Social Media Adwords Marketing Collateral SEM Merchandising Selling Marketing Media Advertising Student Success Personas Market Planning Process Customer Service Marketing Strategy College Recruitment Marketing Planning Website Design Competitive Intelligence Sales Management Student Enrollments Content Marketing Marketing Assessment Market Research A/B Testing Search Engine Marketing Direct Marketing Profits Social Media Marketing Higher Education Inbound Marketing Process Mapping Direct Response Multi Channel Marketing Target Market Product Development Strategic Market Planning Post-traditional Students CRM Business Development Enrollment Management Data Analytics Email Database Marketing Direct Response Marketing Product Target Marketing Nurturing Direct Response Email Media Buying Broadcast Direct Response Lead Generation Integrated Marketing Communications Personalization Market Analysis Retail Marketing DR Radio Targeting & Segmentation Student Satisfaction earned media Retailing Revenue Marketing Communications Catalog Marketing Marketing Tools Lead Nurturing Setting Goals Omni Channel Marketing Competitive Analysis Marketing Audit Predictive Modeling Differentiation Student Recruiting Campaign Web Forms

Blog Search

Is Affiliate Marketing for Your Business?

Many marketers still haven’t discovered the value and secret of affiliate marketing...Let’s not jump off the deep end here. Affiliate marketing is not new, it’s been around longer than the Internet, a lot longer. And, for sure, the digital world did not i…
Many marketers still haven’t discovered the value and secret of affiliate marketing...Let’s not jump off the deep end here. Affiliate marketing is not new, it’s been around… https://dwsassociates.com/blog/2017/04/affiliate-marketing-your-business/

Pros & Cons of In House Agency

Do you or don't bring your advertising / creative agency in house? A lot of stuff in the press about this one in light of the recent problems that Pepsi experienced. I frankly wouldn't blame it on the agency being in house. Could just have as easily ha…
The pros and cons of running an in house agency - I have done both and there are plenty of benefits to bringing it in house, but to be successful you have to hire the right… https://dwsassociates.com/blog/2017/04/pros-cons-house-agency/

Retail is Not Dead!

Retail is anything but dead and people need to understand what is happening and if they are a retailer what they need to do to grow and survive.
Retail is not dead! You betcha as they say in Minnesota. The retail store is not dead by any stretch of the imagination and even though this article pushes digital integration… https://dwsassociates.com/blog/2017/04/retail-not-dead/

Webinar: 7 Proven Techniques for Increasing Adult Student Enrollments

Pat McGraw, vice president at DWS Associates presents the seven proven techniques for increasing adult student enrollments. You can also download the white paper this webinar… https://dwsassociates.com/blog/2017/04/webinar-7-proven-techniques-increasing-adult-student-enrollments/

False Victories

I recall sitting in a rather tense meeting with a “management” team, discussing where things had gone wrong (read: who’s to blame). We had some metrics of varying degrees of… https://dwsassociates.com/blog/2017/04/false-victories/

Event Marketing for Adult Enrollments

When it comes to adult students, event marketing requires a very different approach than events targeting traditional students. Learn best practices and practical tips for… https://dwsassociates.com/blog/2017/04/event-marketing-adult-enrollments/

Ask Questions

We're pleased to announce the start of our Marketing Minute podcast. The idea is to share something of practical value with you in as little time as possible. (The goal is under… https://dwsassociates.com/blog/2017/04/ask-questions/

Is Your Brand Safe?

Brand safety, meaning having control over where your brand advertising is appearing has become a major issue that didn't exist before the digital media revolution. Now marketers are struggling with how to best leverage their ad dollars and at the same ti…
Over the past several months the brand safety issue has garnered more and more attention in the media, with more and more brands pulling their digital advertising spend from such… https://dwsassociates.com/blog/2017/04/your-brand-safe/

Adult Students: Are You Serious or Just Screwing Around?

Just so we’re all on the same page, let me start off with these two excerpts. Once a minority, today “non-traditional” students far outnumber the 18-to-22-year-olds… https://dwsassociates.com/blog/2017/04/adult-students-are-you-serious-or-just-screwing-around/

Marketing Communications Toolkit

Sample Size Calculators Marketing Campaign Planning Guide Template 1-Step Campaign Lead Conversion Breakeven ROI Calculator 2-Step Campaign Lead Conversion… https://dwsassociates.com/new-site/tools/marcom/1805-marketing-communications-toolkit/

Marketing Communications Toolkit

Marketing Communications Toolkit The Marketing Communications Planning Toolkit is designed for business owners and marketing executives looking to develop more effective marketing… https://dwsassociates.com/store/1805-marketing-communications-toolkit/

Category List

Tag List

Tag Cloud

Archive

2013

2014

2016

2017

2018

Blog Search

Is Affiliate Marketing for Your Business?

Pros & Cons of In House Agency

Retail is Not Dead!

Webinar: 7 Proven Techniques for Increasing Adult Student Enrollments

False Victories

Event Marketing for Adult Enrollments

Ask Questions

Is Your Brand Safe?

Adult Students: Are You Serious or Just Screwing Around?

Marketing Communications Toolkit

Marketing Communications Toolkit

Trade Show - Event Marketing Toolkit

Trade Show - Event Marketing Toolkit

Trade Show Event Marketing Toolkit

Event Marketing Toolkit

Why You’re Not Answering Their Questions

Catalog Marketing Tutorial