Blog Search Page

Category List

Tag Cloud

Personas Data-Driven Marketing Segmentation Social Media Catalog Marketing Key Metrics B2B Marketing Retailing Differentiation Market Planning Web Forms New Program Development Webinar paid media Mobile Marketing earned media CRM Campaign Planning Event Marketing Retail Marketing Student Satisfaction Revenue Omni Channel Marketing Marketing Technology eCommerce Product Development Student Success Market Research Market Planning Process Marketing Communications Search Engine Marketing Target Marketing Data Analytics Marketing Planning Nurturing Sales Management Multi Channel Marketing Marketing Channels Marcom Content Marketing Gen Z Lead Nurturing Inbound Marketing Direct Response Email Outsourcing Marketing Strategy Direct Response Affiliate Marketing Predictive Modeling Website Design Digital Marketing Targeting & Segmentation Profits Setting Goals Market Testing eCommerce Enrollment Management Call Center Sales Pipeline Customer Service A/B Testing Student Nurturing College Retention Thank you page Marketing Sales Marketing Management CMO Telemarketing SMS Text Mystery Shopper Audit Customer Retention Direct Marketing Lifelong Learning Creative Martech Product Development Market Analysis Target Market Business Development Marketing Collateral College Recruitment Competitive Intelligence Higher Education Cataloging Marketing Media Demand Generation Customer Acquisition Internet Marketing Assessments Higher Education Marketing On Demand Marketing Online Marketing Marketing Automation Adtech Adult Student Recruitment Customer Acquistion DWS Associates Marketing Process Mapping Email Marketing Personalization Adult Students Generation Z Social Media Millennial Marketing Podcast retail Media Buying Competitive Analysis Adwords Student Retention SEM Marketing Audit Marketing Analytics Consumer Catalogs Blog Email Offer Development Adult Student Retention Lead Management Marketing Research Database Marketing Business Catalogs Direct Response Marketing Product Market Opportunity Assessment Integrated Marketing Communications Video Marketing Direct Mail Marketing Assessment Social Media Marketing Marketing Connection Marketing Tools Market Intelligence Content Markteing Market Segmentation Student Recruitment Dave Freeman PPC Ads Student Enrollments Broadcast Direct Response influencer marketing Post-traditional Students DR Radio Student Recruiting Campaign Lead Generation Strategic Market Planning Selling Merchandising Marketing Promotions Strategic Planning Advertising Student Acquisition B2C Marketing

Blog Search

Higher Ed Marketing Podcast 4: Thank you page

Saying 'Thank you' is proper manners - but with a Thank You Page, you have an opportunity to deliver some valuable information to your prospective adult student. And we strongly… https://www.dwsassociates.com/blog/2017/higher-ed-marketing-podcast-4-thank-you-page/

Higher Ed Marketing Podcast 3: Web Forms

Believe it or not – web forms can have a significant impact on your ability to generate adult students. And the greatest challenge is that many schools look at web forms as an… https://www.dwsassociates.com/blog/2017/higher-ed-marketing-podcast-3-web-forms/

The Secret to Successfully Providing Life-long Learning

Everyone is looking for effective and efficient ways to consistently deliver a unique, valuable student experience because it will help attract and retain adult… https://www.dwsassociates.com/blog/2017/secret-successfully-providing-life-long-learning/

Marketers Wake Up...Get Those Phone #s

Article about the increasing use of SMS text and its acceptance by the public receiving promotional messages this way.
Marketers wake up! Time to get those mobile phone numbers. There are lots of good applications for using SMS text. Off the top of my head, I can think of one immediately.… https://www.dwsassociates.com/blog/2017/marketers-wake-get-those-phone-s/

Direct Mail Tips for More Effective Student Recruitment

Research has shown that direct mail is very effective with millennials - but for many colleges, direct mail isn't all that effective. Here are some tips that can help you… https://www.dwsassociates.com/blog/2017/direct-mail-tips-more-effective-student-recruitment/

Target Audience Identification Services

Starting At: (Call for quote or complete the information request form in the contact us section for additional information and pricing.) Target Audience Identification and… https://www.dwsassociates.com/marketing-services/strategic-marketing-services/target-audience-identification-service/

Partner Marketing Program Audit Service

Starting At: (Call for quote or complete the information request form in the contact us section for additional information and pricing.) Partner Marketing Program Audit The… https://www.dwsassociates.com/marketing-services/strategic-marketing-services/partner-marketing-program-planning-service/partner-program-audit-service/