Video Content Marketing: Tips for Greater Success

This article gives you tips on creating better video content for more successful marketing programs.

Digital Metrics: How Much is Real & How Much is Bullshit?

The controversy over digital data quality and metrics continues full-bore this week over the quality of data being pitched as what we marketers should be using to measure and evaluate the success of our marketing programs/activities. And, it continues to be proven highly suspect. In this article we talk about that problem and what we as marketers need to do when evaluating programs. What's good, what's not.

The Details Are in the Plans

The details are in the plans - the strategic plans and the go-to-market plans. But many stay away from plans because they think they prevent them from responding to opportunities that come up. Wrong!

Video Marketing: Tips for Greater Success

Video marketing for recruiting traditional and non-traditional students to your undergraduate, degree completion, graduate programs….