Pokemon Go: Student Recruitment & Retention?
Jul 12, 2016
Pokémon Go could be the secret to your success at recruiting and retaining students…or not. Let’s take a look and explore the latest from Nintendo…
College Campuses Overrun by Pokémon Go
“The University of Wisconsin at Madison got a call on Saturday saying a group of bicyclists on the campus had their heads buried in their smartphones, and were weaving in and out of traffic.
The caller offered a theory: They were playing Pokémon Go.”
Source: http://chronicle.com/article/College-Campuses-Are-Being/237087
What’s the take-away? Your audience is playing this game. They’re spending a lot of time playing this game. Hmmm, could there be an opportunity here for engaging with your audience through the game?
But First, What The Heck is Pokémon Go?
“A Pokémon (short for pocket monster) is a little animalian creature. There are many, many types. It’s best to think of them like different species and breeds of animals. When someone is catching Pokémon in Pokémon GO, the general aim is to get as many different kinds as possible.”
Source: http://www.cnn.com/2016/07/11/health/pokemon-go-guide-trnd/
Still not sure? Well, maybe it’s time for a walk across campus to the student union? Bet you can find someone that’s playing – so ask and watch and listen!
Check out this article – maybe a great way to enhance campus tours?
Pokémon Go: More Users than Twitter
And some reports state that users are spending 43 minutes per day so they are a ‘captive audience’!
Sources:
www.similarweb.com/blog/pokemon-go
How to Use Pokémon Go for Student Recruitment and Retention
Set up a Pokéstop (or several) so that they spend more time on campus…walking around, entering buildings and maybe going to class!!
Check out the video from the University of Arizona (1:00 minute mark to 1:25 are especially interesting).
Alright, in all seriousness…this is your audience. This could be a fun way to engage with them. Get creative and let me know what you do and how it works!
Patrick McGraw is VP of Higher Educaton Marketing Services and has more than 25 years experience in market research, competitive intelligence, business intelligence including database marketing and CRM, strategic planning, brand development and management as well as operations/campaign management. His work has consistently helped his clients and employers develop and implement more efficient ways to attract and retain profitable customers, enter new markets and launch new products. His areas of focus include the education, hospitality, travel and tourism, hi-tech, telecommunications, financial services, and retail industries on both the agency and customer sides.
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