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Web Forms Online Marketing earned media Process Mapping Sales Management Marketing Analytics Martech Sales Marketing Communications Omni Channel Marketing Direct Mail Market Testing paid media Student Satisfaction Adwords Business Catalogs Adult Student Recruitment Catalog Marketing Targeting & Segmentation Adult Students Customer Service Email Direct Response Email Market Opportunity Assessment Marcom CMO Mystery Shopper Audit Marketing Technology Lead Management Market Planning Process Retailing Direct Response Retail Marketing Creative Target Market Revenue DWS Associates Marketing Marketing Media eCommerce Marketing Audit Setting Goals College Retention Target Marketing Marketing Social Media Telemarketing Student Recruiting Campaign Marketing Connection Mobile Marketing Student Retention Predictive Modeling Integrated Marketing Communications A/B Testing Webinar Nurturing Marketing Assessment influencer marketing Merchandising Lifelong Learning Data-Driven Marketing Sales Pipeline Higher Education Marketing Direct Marketing Gen Z Customer Acquistion Market Intelligence Advertising Lead Nurturing Video Marketing Student Nurturing Product Development Assessments Thank you page B2B Marketing Customer Retention Database Marketing Post-traditional Students Student Success Business Development On Demand Marketing Blog Cataloging Strategic Market Planning Adtech Email Marketing Content Marketing Event Marketing Call Center Strategic Planning B2C Marketing Market Analysis Internet Marketing Segmentation Marketing Management Demand Generation Marketing Tools Selling Higher Education Millennial Marketing Market Segmentation Student Recruitment Multi Channel Marketing Podcast Marketing Collateral Marketing Promotions Inbound Marketing Lead Generation Marketing Planning SMS Text Outsourcing College Recruitment Competitive Intelligence Enrollment Management retail Key Metrics Differentiation Media Buying Marketing Research Student Acquisition Offer Development Adult Student Retention Student Enrollments eCommerce Product Development DR Radio Personas Direct Response Marketing Product Profits CRM Digital Marketing Competitive Analysis Campaign Planning Generation Z Marketing Strategy Broadcast Direct Response Website Design Social Media Market Research Social Media Marketing Content Markteing Personalization Market Planning Consumer Catalogs Dave Freeman SEM Affiliate Marketing Search Engine Marketing New Program Development Marketing Automation Data Analytics Customer Acquisition PPC Ads Marketing Channels

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Jun 20, 2016

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Patrick McGraw is VP of Higher Educaton Marketing Services and has more than 25 years experience in market research, competitive intelligence, business intelligence including database marketing and CRM, strategic planning, brand development and management as well as operations/campaign management. His work has consistently helped his clients and employers develop and implement more efficient ways to attract and retain profitable customers, enter new markets and launch new products. His areas of focus include the education, hospitality, travel and tourism, hi-tech, telecommunications, financial services, and retail industries on both the agency and customer sides.

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