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Strategic Planning Marketing Tools College Retention Enrollment Management Marketing Channels Sales Internet Marketing Direct Mail Marketing Audit Content Marketing Student Recruiting Campaign Student Recruitment Email Marketing Setting Goals Martech paid media Marketing Marketing Promotions Student Acquisition Generation Z Consumer Catalogs Marketing Communications Social Media Marketing Higher Education Marketing Social Media Search Engine Marketing Market Intelligence College Recruitment Student Success Marcom Online Marketing PPC Ads Profits Media Buying Market Analysis Thank you page Direct Marketing Marketing Automation Social Media Marketing Media A/B Testing Affiliate Marketing Adult Students Competitive Intelligence CMO Marketing Management Marketing Connection Millennial Marketing retail CRM Web Forms Post-traditional Students Competitive Analysis Event Marketing Merchandising eCommerce Product Development Demand Generation Call Center Market Segmentation Cataloging DR Radio New Program Development SMS Text Lead Management Digital Marketing Product Development B2C Marketing Market Planning Targeting & Segmentation Sales Pipeline Telemarketing Mobile Marketing Webinar earned media Marketing Strategy Market Opportunity Assessment Market Research Process Mapping Inbound Marketing Personas Higher Education Broadcast Direct Response Creative DWS Associates Marketing Marketing Research Direct Response Email Dave Freeman Student Retention Segmentation Market Planning Process Retailing Strategic Market Planning Student Enrollments Marketing Technology Blog Customer Acquisition Direct Response Adtech Podcast Omni Channel Marketing Key Metrics Multi Channel Marketing Target Market Marketing Collateral Adwords Student Satisfaction Campaign Planning Adult Student Retention Catalog Marketing Revenue Outsourcing Student Nurturing Marketing Planning Assessments Mystery Shopper Audit Customer Acquistion Email Adult Student Recruitment Database Marketing Differentiation SEM Integrated Marketing Communications Target Marketing Retail Marketing Data Analytics Business Development Sales Management Personalization Selling Advertising Lead Generation Market Testing Nurturing Offer Development On Demand Marketing Direct Response Marketing Product Customer Retention Lead Nurturing Predictive Modeling eCommerce Lifelong Learning Data-Driven Marketing Marketing Analytics Website Design Business Catalogs influencer marketing Gen Z Marketing Assessment Content Markteing Customer Service Video Marketing B2B Marketing

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Jun 20, 2016

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Patrick McGraw is VP of Higher Educaton Marketing Services and has more than 25 years experience in market research, competitive intelligence, business intelligence including database marketing and CRM, strategic planning, brand development and management as well as operations/campaign management. His work has consistently helped his clients and employers develop and implement more efficient ways to attract and retain profitable customers, enter new markets and launch new products. His areas of focus include the education, hospitality, travel and tourism, hi-tech, telecommunications, financial services, and retail industries on both the agency and customer sides.

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