How to Lower New Student Acquisition Costs

Lower new student acquisition costs means your college and program can hit profitability sooner rather than later. So here are a few proven ways to make it happen…

Tips for Recruiting Millennials to Your College

Instead of another article on how to leverage Snapchat or Pinterest or Periscope – this post is going to focus on your audience, Millennials. Here are a few important strategies you need to implement in order to see greater success recruiting millennials...

10 Common Digital Marketing Mistakes & Solutions

Digital marketing – there’s always room for improvement. So here’s 10 common digital marketing mistakes – and solutions to make things better.

Catalog Business Plan

The catalog business plan is the next step after doing the catalog feasibility study. Developing this plan is critical to the success of the catalog...

Market Analysis - Identify Your Target Markets

Market analysis is the foundation of your marketing plan and you need to identify the key prospects and customers for your products/services to be successful in today’s highly competitive global world....

Market Planning Process

A marketing plan is a map that guides an organization from Point A (its current state) to Point B (its desired state). That guidance comes from the marketing planning process, which answers four questions: where are you now; who do you want to be; what’s the best way to get there; and what do you need for the trip? The market planning process of developing an actionable marketing plan begins with these essential steps, which every business should follow...

Non-Traditional Students: Tips to Attract & Retain

RuffaloNoelLevitz (RNL) recently released their 2016 Marketing and Student Recruitment Practices Benchmark Report for 4-year Colleges and Universities and it’s jammed with interesting information – but 2 points jumped off the page at us...

Differentiation - Colleges Need to Be Uniquely Valuable

There’s an interesting article, Why College Brands Look So Similar, that appeared on InsideHigherEd this week and it’s generating a bit of chatter and on LinkedIn. The lack of differentiation is a topic that pops up every year – we even offered up this white paper on how to differentiate about 3-years ago – but the sameness continues. And it’s more than a tag line in a new campaign – it gets down to your programs and services, your pricing and how you make your programs and services available to your students, faculty, and staff.