Are You Sitting Around Waiting for Business?

Are you sitting around waiting for business to find you? Are you spending more and more of your marketing dollars on inbound marketing and waiting for sales to flow in? If so, you may have a long wait. This is not my cartoon, but it pretty much says it all.

Tips for Building Affordable, Effective Marketing Research Program

Smart College Recruitment Targets Wisely Using Segmentation

Your successful students share certain traits – and you should be using that insight to drive your recruitment efforts because you want to attract those most likely to enroll and succeed. So why do so many college recruitment strategies have such vague definitions of their ‘target audience’? In the following post, you will learn of the advantages of segmentation and how a more clearly defined target audience driving your recruitment efforts will improve recruitment, retention, referrals and graduation rates.

Get More Our of Your CRM Investment

How much are you spending on marketing technology in 2016? How much of that is CRM and all the other marketing automation tools that you bought in order to become more efficient and productive?