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Blog
2018
01
The hidden cost of selling direct – the returns game
2018 Lead Generation & Recruitment Predictions & Tips
How's your marketing?
Questions That You Need To Answer
Do You Know What Your Competition Is Doing?
The Offer - How To Make One They Can't Refuse
Successful Product Development
How Direct Makes Digital Better
02
Managing The Sales Pipeline
The Marketing Planning Process...Doing It Right!
03
Being Prepared for Change (Why You Need Market Intelligence to Drive Revenue Growth)
Competitor Update: Coursera Coming to Eat Your Lunch
Discussion: Why Should Your Institution Exist in the 21st Century?
Discussion: Should Your College Exist in the 21st Century?
Welcome Back: Former Students, Graduates
Adult Students: Thoughts on the Chronicle's Report
04
Avalanche of Dreck...Are you part of the problem?
Profile of the Average Online Student
2017
01
Influencer Marketing: More Confusion Over Simple Concept
10+ Reasons Why Most College Marketing/Enrollment Plans Fail & How to Avoid Them
Marketing Planning 101 - Are You?
Are CMOs' Jobs in Jeopardy?
Lead Flow Planning - Getting It Right
Omni Channel or Not? Retail Survival or Not?
02
Announcing Our New Enhanced On-Demand Services for Adult, Graduate and Continuing Education Programs
Tips for Great Direct Response Radio
Email Design Tips
Data-Driven Marketing...It's As Old As Index Cards, And Then Some...
Why They ain’t buying what you’re sellin’
03
New Degree Programs: What You Must Learn from Google, Amazon and Apple
Student Recruitment & Retention Goes to the Movies
Just Outsource It!
04
Why You’re Not Answering Their Questions
Adult Students: Are You Serious or Just Screwing Around?
Is Your Brand Safe?
Ask Questions
Event Marketing for Adult Enrollments
Retail is Not Dead!
Pros & Cons of In House Agency
Is Affiliate Marketing for Your Business?
Webinar: 7 Proven Techniques for Increasing Adult Student Enrollments
False Victories
05
Bring Programmatic Adv In House? Yes? No?
Call Attribution Tech - Do you need it?
Are you losing sales people?
Webinar: Adult Student Retention
Is ‘eMail Blindness’ Killing Your Business?
06
Direct Mail Tips for More Effective Student Recruitment
Marketers Wake Up...Get Those Phone #s
The Secret to Successfully Providing Life-long Learning
Higher Ed Marketing Podcast 3: Web Forms
Higher Ed Marketing Podcast 4: Thank you page
07
2 Secrets to Achieving Adult Enrollment Goals
Social Worship
The Amazon Effect...Are You Ready?
Old Ways Don't Open New Doors
08
Early Results: Adult Student Recruitment Effectiveness Part I of II
Early Results: Adult Student Recruitment Effectiveness Part II of II
Webinar: Competitive Intelligence 101
How to Say the Right Thing so More Adults Enroll
Clear Communications, not Content Marketing, is Key to Achieving Adult Enrollment Goals
09
Are You Listening Carefully? Asking the Right Questions?
Missing Unrealistic Goals
10
What Are You Putting Into Your Sales Pipeline
Competitive Intelligence - What is it? Why do you need it?
11
Yes, You Do Have the Budget
12
Enrollment Opportunity: Under-served Segments
Why Colleges Are Failing to Achieve Adult Enrollment Goals
2016
01
Direct Marketing Planning
How Many Leads Do Our Sales Executives Need?
The Drones Are Coming!
New Study Identifies Opportunities to Improve Student Recruitment
Outbound Telemarketing Missing Opportunities As Part of College Student Recruitment
Student Retention Tips for 2016
Advantages of Direct Marketing
6 Tips to Improve Your College's Content Marketing Performance
02
Lead Flow Planning - Getting It Right
Are You Sitting Around Waiting for Business?
Get More Our of Your CRM Investment
Smart College Recruitment Targets Wisely Using Segmentation
Tips for Building Affordable, Effective Marketing Research Program
03
Marketer's Toolkit Goes Mobile
A/B Testing: Some Important Rules to Follow
Targeting is Not Rocket Science
Snap Chat for Student Recruitment
Colleges Must Lead the Way in Marketing to Millennials
How Many Leads Do You Need?
Do You Know What a "Lead" Is?
Do You Know How Many Sales Leads You Need? Find Out With...
Content Marketing: It's a Mess
04
What Is The Best Marketing Channel?
Do You Need a Marketing Plan?
Data Analytics Improve Enrollment Performance
Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
Common Social Media Challenges and Solutions
8 1/2 Common Errors in the Student Recruitment Process
05
Differentiation - Colleges Need to Be Uniquely Valuable
Non-Traditional Students: Tips to Attract & Retain
Market Planning Process
Market Analysis - Identify Your Target Markets
Catalog Business Plan
10 Common Digital Marketing Mistakes & Solutions
Tips for Recruiting Millennials to Your College
How to Lower New Student Acquisition Costs
06
Your Website Needs Help
Better Adwords Performance ASAP
Higher Education Marketing Assessment Tool: A Demo
Join Marketing Connection Today
Marketers Are Focused On the Wrong Things
Marketing...It's About the Numbers
Top Benefits You Enjoy From a Mystery Shopper Audit
Colleges Without Market Research: Penny-Wise, Pound Foolish
07
The Future of Content Marketing
Pokemon Go: Student Recruitment & Retention?
Whatever the Channel: Marketing Success Depends on 5 Factors
When Your Customers Aren't Your Customers - Social Media Pitfalls
Content Marketing Success
Why You Can't Afford to Pass on a Retention Audit
08
Your Trouble With Adwords
You Can't Recruit & Retain if You Don't Know Your Audience
Facebook Live for Student Recruitment
How to Make Significant Improvements to Student Recruitment Results
09
Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
Video Marketing: Tips for Greater Success
The Details Are in the Plans
Digital Metrics: How Much is Real & How Much is Bullshit?
Video Content Marketing: Tips for Greater Success
10
How You Can Enroll More Non-Traditional Students
Your Email Metrics Are Wrong
Too Much Content Too Much Waste
How Asking the Right Questions Can Increase Enrollments
Content Marketing for Higher Education Recruitment and Retention
11
5 Ways to Increase Graduate School Enrollments by Leveraging Data
Big Data, Predictive Analytics & Marketing Research Strike Out in Election 2016
12
2015
11
Black Friday - Cyber Monday - Trends
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Direct Marketing Brochure Checklist
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Books, White Papers, Tutorials
Marketing Direct: Breaking Through the Clutter
Turn Social Media into Student R&R Powerhouse
Build A Student Recruitment and Retention Juggernaut
Content Marketing for Higher Education
White Papers
5 Principles to Drive Recruitement & Retention
6 Irrefutable Truths of Succesful Marketing
7 Strategies to Drive B2B & B2C New Customer Acquisition
B2B Demand Generation Best Practices
B2B SEO & SEM
Build a Social Media Powerhouse
Competitive Intelligence 101
Content Marketing Doing It Right
Direct Mail Advertising
Direct Marketing Analytics
Direct Marketing Offer
Direct Marketing Business Plan
Direct Response Print Advertising
Direct Response Creative
Direct Marketing Campaign Planning
Direct Response Circulation Planning
Developing a Lead Management Program
Lead Flow Planning
Lead Scoring, Priorizations, Routing
Marketing Metrics
Marketing Planning 101
Best In Class Referral Programs
Successful Direct Mail 101
Successful B2B Social Media 101
Targeting & Segmentation
7 Strategies that Drive Enrollments Near & Long Term
10+ Reasons Why Most College Marketing/Enrollment Plans Fail and How to Avoid Them
Competitive Intelligence 101 - Higher Education
Adult Student Recruitment
Adult Student Retention
Colleges Chase Adult Students Away
Developing Messages and Offers That Increase Adult Enrollments
Adult Student Recruitment Best Practives
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Marketing 101
Direct Marketing 101
Direct Marketing 101 - 1
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Direct Marketing 101 - 3
Direct Marketing 101 - 4
Direct Marketing 101 - 5
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Blog
2018
01
The hidden cost of selling direct – the returns game
2018 Lead Generation & Recruitment Predictions & Tips
How's your marketing?
Questions That You Need To Answer
Do You Know What Your Competition Is Doing?
The Offer - How To Make One They Can't Refuse
Successful Product Development
How Direct Makes Digital Better
02
Managing The Sales Pipeline
The Marketing Planning Process...Doing It Right!
03
Being Prepared for Change (Why You Need Market Intelligence to Drive Revenue Growth)
Competitor Update: Coursera Coming to Eat Your Lunch
Discussion: Why Should Your Institution Exist in the 21st Century?
Discussion: Should Your College Exist in the 21st Century?
Welcome Back: Former Students, Graduates
Adult Students: Thoughts on the Chronicle's Report
04
Avalanche of Dreck...Are you part of the problem?
Profile of the Average Online Student
2017
01
Influencer Marketing: More Confusion Over Simple Concept
10+ Reasons Why Most College Marketing/Enrollment Plans Fail & How to Avoid Them
Marketing Planning 101 - Are You?
Are CMOs' Jobs in Jeopardy?
Lead Flow Planning - Getting It Right
Omni Channel or Not? Retail Survival or Not?
02
Announcing Our New Enhanced On-Demand Services for Adult, Graduate and Continuing Education Programs
Tips for Great Direct Response Radio
Email Design Tips
Data-Driven Marketing...It's As Old As Index Cards, And Then Some...
Why They ain’t buying what you’re sellin’
03
New Degree Programs: What You Must Learn from Google, Amazon and Apple
Student Recruitment & Retention Goes to the Movies
Just Outsource It!
04
Why You’re Not Answering Their Questions
Adult Students: Are You Serious or Just Screwing Around?
Is Your Brand Safe?
Ask Questions
Event Marketing for Adult Enrollments
Retail is Not Dead!
Pros & Cons of In House Agency
Is Affiliate Marketing for Your Business?
Webinar: 7 Proven Techniques for Increasing Adult Student Enrollments
False Victories
05
Bring Programmatic Adv In House? Yes? No?
Call Attribution Tech - Do you need it?
Are you losing sales people?
Webinar: Adult Student Retention
Is ‘eMail Blindness’ Killing Your Business?
06
Direct Mail Tips for More Effective Student Recruitment
Marketers Wake Up...Get Those Phone #s
The Secret to Successfully Providing Life-long Learning
Higher Ed Marketing Podcast 3: Web Forms
Higher Ed Marketing Podcast 4: Thank you page
07
2 Secrets to Achieving Adult Enrollment Goals
Social Worship
The Amazon Effect...Are You Ready?
Old Ways Don't Open New Doors
08
Early Results: Adult Student Recruitment Effectiveness Part I of II
Early Results: Adult Student Recruitment Effectiveness Part II of II
Webinar: Competitive Intelligence 101
How to Say the Right Thing so More Adults Enroll
Clear Communications, not Content Marketing, is Key to Achieving Adult Enrollment Goals
09
Are You Listening Carefully? Asking the Right Questions?
Missing Unrealistic Goals
10
What Are You Putting Into Your Sales Pipeline
Competitive Intelligence - What is it? Why do you need it?
11
Yes, You Do Have the Budget
12
Enrollment Opportunity: Under-served Segments
Why Colleges Are Failing to Achieve Adult Enrollment Goals
2016
01
Direct Marketing Planning
How Many Leads Do Our Sales Executives Need?
The Drones Are Coming!
New Study Identifies Opportunities to Improve Student Recruitment
Outbound Telemarketing Missing Opportunities As Part of College Student Recruitment
Student Retention Tips for 2016
Advantages of Direct Marketing
6 Tips to Improve Your College's Content Marketing Performance
02
Lead Flow Planning - Getting It Right
Are You Sitting Around Waiting for Business?
Get More Our of Your CRM Investment
Smart College Recruitment Targets Wisely Using Segmentation
Tips for Building Affordable, Effective Marketing Research Program
03
Marketer's Toolkit Goes Mobile
A/B Testing: Some Important Rules to Follow
Targeting is Not Rocket Science
Snap Chat for Student Recruitment
Colleges Must Lead the Way in Marketing to Millennials
How Many Leads Do You Need?
Do You Know What a "Lead" Is?
Do You Know How Many Sales Leads You Need? Find Out With...
Content Marketing: It's a Mess
04
What Is The Best Marketing Channel?
Do You Need a Marketing Plan?
Data Analytics Improve Enrollment Performance
Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
Common Social Media Challenges and Solutions
8 1/2 Common Errors in the Student Recruitment Process
05
Differentiation - Colleges Need to Be Uniquely Valuable
Non-Traditional Students: Tips to Attract & Retain
Market Planning Process
Market Analysis - Identify Your Target Markets
Catalog Business Plan
10 Common Digital Marketing Mistakes & Solutions
Tips for Recruiting Millennials to Your College
How to Lower New Student Acquisition Costs
06
Your Website Needs Help
Better Adwords Performance ASAP
Higher Education Marketing Assessment Tool: A Demo
Join Marketing Connection Today
Marketers Are Focused On the Wrong Things
Marketing...It's About the Numbers
Top Benefits You Enjoy From a Mystery Shopper Audit
Colleges Without Market Research: Penny-Wise, Pound Foolish
07
The Future of Content Marketing
Pokemon Go: Student Recruitment & Retention?
Whatever the Channel: Marketing Success Depends on 5 Factors
When Your Customers Aren't Your Customers - Social Media Pitfalls
Content Marketing Success
Why You Can't Afford to Pass on a Retention Audit
08
Your Trouble With Adwords
You Can't Recruit & Retain if You Don't Know Your Audience
Facebook Live for Student Recruitment
How to Make Significant Improvements to Student Recruitment Results
09
Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
Video Marketing: Tips for Greater Success
The Details Are in the Plans
Digital Metrics: How Much is Real & How Much is Bullshit?
Video Content Marketing: Tips for Greater Success
10
How You Can Enroll More Non-Traditional Students
Your Email Metrics Are Wrong
Too Much Content Too Much Waste
How Asking the Right Questions Can Increase Enrollments
Content Marketing for Higher Education Recruitment and Retention
11
5 Ways to Increase Graduate School Enrollments by Leveraging Data
Big Data, Predictive Analytics & Marketing Research Strike Out in Election 2016
12
2015
11
Black Friday - Cyber Monday - Trends
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Clear Communications, not Content Marketing, is Key to Achieving Adult Enrollment Goals
Aug 21, 2017
Category:
Content Marketing
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Content Markteing
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Higher Education Marketing
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Marketing Communications
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Higher Education
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How to Say the Right Thing so More Adults Enroll
Aug 21, 2017
Category:
Marketing Communications
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Higher Education Marketing
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Content Marketing
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Marketing Communications
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Higher Education
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Webinar: Competitive Intelligence 101
Aug 13, 2017
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Early Results: Adult Student Recruitment Effectiveness Part II of II
Aug 06, 2017
Category:
Higher Education Marketing
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Student Recruitment
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Adult Students
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Early Results: Adult Student Recruitment Effectiveness Part I of II
Aug 06, 2017
Category:
Higher Education Marketing
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Student Recruitment
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Nurturing
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