The controversy over digital data quality and metrics continues full-bore this week over the quality of data being pitched as what we marketers should be using to measure and evaluate the success of our marketing programs/activities. And, it continues to be proven highly suspect. In this article we talk about that problem and what we as marketers need to do when evaluating programs. What's good, what's not.
Sep 15, 2016
Category: Strategic Marketing Planning
The details are in the plans - the strategic plans and the go-to-market plans. But many stay away from plans because they think they prevent them from responding to opportunities that come up. Wrong!
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