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Is ‘eMail Blindness’ Killing Your Business?

May 18, 2017

Category: Email Marketing

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Tags : Email Marketing, Integrated Marketing Communications

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Webinar: Adult Student Retention

May 12, 2017

Category: Webinar

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Tags : Student Retention, Webinar, Adult Student Retention

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Are you losing sales people?

May 03, 2017

Category: Sales Management

The reasons you are losing Millennial salespeople.

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Tags : Sales Management, Selling

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Call Attribution Tech - Do you need it?

May 03, 2017

Category: Telemarketing

Call tracking using call attribution software, some of the pluses. Using tried and true 800s may be just as effective and cheaper.

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Tags : Telemarketing, Call Center, Inbound Marketing

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Bring Programmatic Adv In House? Yes? No?

May 03, 2017

Category: Advertising

The things you should consider if you are considering programmatic advertising buying in house.

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Tags : Marketing Promotions, Advertising, Marketing Media, Marketing Communications, Media Buying

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Is Affiliate Marketing for Your Business?

Apr 25, 2017

Category: Marketing

Many marketers still haven’t discovered the value and secret of affiliate marketing...Let’s not jump off the deep end here. Affiliate marketing is not new, it’s been around longer than the Internet, a lot longer. And, for sure, the digital world did not invent it. It’s also hardly undiscovered.

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Tags : Sales, Marketing, Marketing Channels, Affiliate Marketing

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Pros & Cons of In House Agency

Apr 24, 2017

Category: Marketing Communications

Do you or don't bring your advertising / creative agency in house? A lot of stuff in the press about this one in light of the recent problems that Pepsi experienced. I frankly wouldn't blame it on the agency being in house. Could just have as easily happened with an outside agency. Should you or shouldn't you? Read pros and cons.