Direct Marketing Planning
Jan 04, 2016
Check out our new white paper on planning your integrated direct marketing campaign. It’s a comprehensive presentation on how to go about planning your effort and developing the formal direct marketing campaign plan. Also included in the white paper are a plan template and a planning checklist, both tools that will make sure you have your “Is” dotted and you “Ts” crossed when it comes to putting together the best strategy and action plan for a successful direct marketing campaign.
The white paper will guide you through every step of developing and implementing a plan.
Dudley Stevenson, founder and CEO of DWS Associates, has over thirty-five years’ experience in consumer marketing, business-to-business marketing, and direct marketing, including developing, planning, and implementing go-to-market strategies. He's also the author of "Marketing Direct: Breaking Through The Clutter." Working with organizations ranging from start-ups to Fortune 100 companies, he and his team have helped clients such as IBM, Sony, Neiman Marcus, Arizona Highways, Marshall Field & Co., Mrs. Field’s, UNICEF, and Patagonia implement successful direct marketing programs. A longtime member of the Direct Marketing Association and the American Marketing Association, Stevenson is also a sought-after speaker. He’s given hundreds of presentations and workshops on marketing and direct marketing. His “Marketing Planning 101” workshop alone has reached more than 100,000 marketing and sales professionals.