Higher Ed Marketing Podcast 3: Web Forms
Jun 19, 2017
Believe it or not – web forms can have a significant impact on your ability to generate adult students. And the greatest challenge is that many schools look at web forms as an afterthought – creating one for the entire website that is supposed to serve many different wants, needs and situations.
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Patrick McGraw is VP of Higher Educaton Marketing Services and has more than 25 years experience in market research, competitive intelligence, business intelligence including database marketing and CRM, strategic planning, brand development and management as well as operations/campaign management. His work has consistently helped his clients and employers develop and implement more efficient ways to attract and retain profitable customers, enter new markets and launch new products. His areas of focus include the education, hospitality, travel and tourism, hi-tech, telecommunications, financial services, and retail industries on both the agency and customer sides.