Event Marketing for Adult Enrollments
Apr 23, 2017
When it comes to adult students, event marketing requires a very different approach than events targeting traditional students. Learn best practices and practical tips for increasing the success of your adult student events - starting with the definition of success and ending with tips for following up after the event.
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Patrick McGraw is VP of Higher Educaton Marketing Services and has more than 25 years experience in market research, competitive intelligence, business intelligence including database marketing and CRM, strategic planning, brand development and management as well as operations/campaign management. His work has consistently helped his clients and employers develop and implement more efficient ways to attract and retain profitable customers, enter new markets and launch new products. His areas of focus include the education, hospitality, travel and tourism, hi-tech, telecommunications, financial services, and retail industries on both the agency and customer sides.