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White Paper - How Some Colleges Chase Prospective Adult Students Away & How to Avoid It
You have, they say, just one chance to make a positive first impression. And when it comes to recruiting adult students to your Degree Completion and/or Graduate programs, that first impression has a significant impact on your ability to achieve your enrollment goals.
What follows are examples of what works at various stages of the recruitment process…and what are signs of an institution and/or program that’s struggling to achieve its goals.
We end this document with recommendations on what you can do to deliver a more positive first impression – and we share a simple technique you can use to determine if the investment will pay for itself in an acceptable time frame.
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