The section contains a wide variety of direct marketing planning checklists, charts, presentations, and white papers that will help you develop and execute more effective business-to-business (B2B) and business-consumer (B2C) direct marketing strategies, plans, and programs.
Take the Direct Marketing Quiz - How's Your Organization Doing?
Find out how you're doing before you access our direct marketing tools and resources. Take the Direct Marketing Quiz. The quiz contains 49 questions that address key aspects of direct marketing. It will help you determine the current state of your direct marketing planning, practices and processes. Your answers will indicate specific areas where you may benefit from improvements. And, it will also help guide your decisions about your future marketing needs and investments. You will be given a score upon completion of the quiz.
Once you've completed the quiz, you can contact us to review your responses and provide an objective analysis of your current business and direct marketing planning efforts.