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Take the Database Data-Driven Marketing Quiz - How's Your Organization Doing?
Find out how you're doing before you access our marketing tools and resources. Take the Data Driven Marketing Quiz. The quiz contains 48 questions that address key aspects of database marketing / data-driven marketing. It will help you determine the current state of your data-driven / database marketing planning, practices and processes. Your answers will indicate specific areas where you may benefit from improvements. And, it will also help guide your decisions about your future marketing needs and investments.
Once you've completed the assessment, you can contact us to review your responses and provide an objective analysis of your current business and marketing planning efforts.
Direct Marketing Planning Tools
This section includes tools to analyze and plan your direct marketing programs.
Use this guide and template to plan your direct marketing campaign, which may include one or more tactics or be a fully integrated direct marketing campaign. Each section includes instructions to guide you through the planning process and details each aspect of the campaign.
Use this tool to run the numbers on a direct-mail campaign. The tool includes a breakdown of gross margin of the product being sold, the cost of the direct mail piece, and an analysis of the profit and break-even point.
This tool may be used for computing the per thousand cost for any direct mail campaign, whether it is a postcard, self mailer, brochure, catalog, a dimensional mail package with free gift/premium included, or a solo mail package in flat rate envelop.
This tool is used for tracking responses to all types of direct response campaigns, regardless of media, as long as you know the projected weekly percent of responses.
All advertising mediums have characteristics that offer advantages or disadvantages that contribute to effective and efficient direct marketing communications with the prospective buyer (consumer or business). Use this Direct Response Advertising Media Selection Tool to select the appropriate media for your direct marketing campaign based on the advantages and disadvantages of the various media types.