Direct Marketing 101 - 3 (Appeal and Offer Development)
This is the third in a series of five presentations on direct marketing that are generally given as part of a live workshop. This workshop presentation focuses on direct marketing appeal and offer development. It covers planning of your offer and the different types of offers that you can use in your direct marketing campaign. It covers everything from developing an offer strategy to deciding what types of offers to use in a direct marketing campaign. It is a how to guide for developing direct marketing offers.
These five presentations take you through every step and facet of direct marketing, including developing direct marketing plan, direct marketing financials and budgets, direct marketing circulation plans; database marketing; direct marketing analytics and testing; direct marketing creative and design, selecting the appropriate direct marketing media for your integrated direct marketing campaigns, and developing direct marketing offers. They address both consumer (B2C) and business to business (B2B) direct marketing.
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