The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target cu…
Robyn Blakeman's Integrated Marketing Communication offers a classroom-tested, step-by-step approach that lays out creative processes and strategies for effective IMC, as well as how traditional advertising and marketing principles are changing. Blakeman covers key areas, from marketing plans, branding and positioning, and creative briefs to copywriting, design, and considerations for each major media format. She also looks at visual and verbal tactics, along with the use of business theory and …
Campaign Planning / Advertising
This section contains a wide variety of planning and analytical applications, calculators, checklists, charts, and templates that will help you develop and execute more effective marketing campaigns. It also contains a wide variety of tools that you can use for conducting financial analysis of your marketing campaigns, including: lead generation, lead flow, revenue, profit and loss projections: breakeven analysis; ROI analysis; and "what-if" scenarios. There are tools and applications suitable for B2B and B2C campaigns.
This section includes tools for analyzing your current promotional capabilities and activities; planning marketing campaigns and more...from concept to execution. Plus tools for enabling improved communications between groups that are involved in developing and executing campaigns. The tools are suitable for both B2B and B2C analysis and planning.
This section includes a wide variety of calculators for analyzing, planning, and doing "what-if" analysis on marketing campaigns.
This section includes templates, checklists, guides and more to help you analyze and plan your marketing campaigns.
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