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The Marketing Assessment is a detailed audit of your organization's marketing that gives you an impartial, neutral valuation of your marketing strategies, processes, practices, programs, and operations. It is designed to quickly identify areas of opportunity and problems that are affecting your organization's marketing performance. Each section looks at key functional areas. You need to score above a "C" in each section. If not, you should focus on developing policies, practices and processes to improve your organization's overall business and marketing practices and programs.
Topics - The assessment is broken down into the following areas:
1) Business / Marketing Challenges Facing Your Organization
2) New Customer Acquisition / Lead Management
3) Customer Relationship Management
4) Planning & Control
5) Product Management and Marketing
6) Marketing Communications and Promotions
10) Marketing Information Processes & Practices
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