Customer Life Time Value (LTV) Calculator
Use this Customer Life Time Value Calculator to calculate the Life Time Value of a customer, which is the monetary value of a customer over their lifespan as a customer.
Enter the average life of a typical customer in years. For example, a customer who purchases several times a year for three years and then stops would have an average life of 3 years.
Enter the average number of purchases the customer makes in a year and the average value of those purchases. Enter the average gross margin percentage for that purchase.
All fields are required. Definitions of terms used can be found below the calculator.