'Strategic Marketing Planning' builds on the success and reputation of Wilson and Gilligan's 'Strategic Marketing Management' by focusing firmly on the planning process. 'Strategic Marketing Planning' concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process.
Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention paid to the latest developments in marketing. There are substantial new sections on CRM, the internet, future market mapping, integrated marketing and distribution strategies and other technology-driven impacts in the marketing domain. Marketing Plans is designed as a tool, user-friendly learning resource.…
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This section contains tools to help you plan and analyze various aspects of your organization's marketing performance in general and in specific functional areas at both a strategic and tactical level. The tools can be used for both consumer (B2C) and business-to-business (B2B) marketing planning and analysis. To use the tools in each major section, click the menu links in the left hand frame. Load times of tools will vary depending on your computer's memory and processor speed.
Take the Marketing Planning Quiz - Find Out How Your Organization Doing?
Find out how you're doing before you access our marketing tools and resources. Take the Marketing Planning Quiz. The quiz of 19 questions assessment addresses key aspects of marketing planning. It will help you determine the current state of your strategic business and marketing planning, practices and processes. Your answers will indicate specific areas where you may benefit from improvements. And, it will also help guide your decisions about your future marketing needs and investments. You will be given a score upon completion of the quiz.
Once you've completed the quiz, you can contact us to review your responses and provide an objective analysis of your current business and marketing planning efforts.
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Take the Marketing Management & Operations Quiz - How's Your Organization Doing?
Take this short quiz to assess your organization's marketing management and operations processes and practices. It will highlight your marketing management strengths and weaknesses. Once you've completed the quiz, you will be given a score. Feel free to call us if you have identified some serious problems that you would like some guidance on correcting.
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