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eCommerce Catalog Marketing Indepth Business & Financial Analysis Audit Tool
The catalog and Internet merchant business and financial analysis tool is a comprehensive study and review of your current and future catalog operation, business and financial plans, activities and results whether they be print, online, or both. We’ve developed this tool to standardize the practice of conducting this analysis and make sure that we are following the same best practices with each catalog marketing client that we work with. The tool has been developed over years of working with both print and online consumer and business to business catalog marketing clients. It helps us identify areas of strength and weaknesses and opportunities for improving marketing, merchandising and operations activities for catalog marketing clients.
The tool is very practical for helping your formalize your catalog / multi-channel marketing adn operating practices and processes, so that you develop the best strategies and programs to achieve your overall goals for the catalog business. It can be used as a template for conducting a self assessment.
We normally ask clients to complete as much of this template as possible before we begin the review process. Then our involvement begins with in-depth discussions and appraisals of the major areas included in the template. At that point, we provide immediate feedback and suggestions for improvement and/or suggestions for additional study if necessary.
The complete catalog business and financial analysis is normally a five to ten day engagement depending on the size and complexity of your operation, with two to three days of on-site review and analysis, during which we review merchandising, creative, circulation plans, call center practices, and fulfillment operations. We also provide recommendations for any problem areas that have been identified and discuss future growth plans. An additional five to seven days is required to prepare our formal report and written recommendations.
You can use the catalog business and financial analysis tool as a starting point for reviewing your own business operation, even if we are not involved. If you’d like us to provide feedback on the assessment, please contact us for a quote on providing that service.
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