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Mobile Tools & Applications
DWS Associates introduces a new group of mobile marketing apps (applications) for marketing planning and analysis on-the-go. You can't carry your PC or laptop everywhere you go, but you can now have these applications at your fingers tips 24/7 as long as you have your smartphone or tablet with you.
The selection includes sales and marketing mobile apps covering a wide range of applications for marketing planning, direct marketing, customer acquisition, lead management and nurturing, telemarketing, e-commerce, email marketing, sales management, event and tradeshow planning, social media marketing, digital marketing and more. The tools can be used for B2B and B2C marketing planning and analytics.
These mobile apps are available for both smartphones and tablets and can be download from Google Play. Just click the links below or visit the store and enter the application name or search using "DWS Associates." If you're interested in the desktop or laptop version of these applications, they are available in the tools section of our website. You can also find more information on these tools there.
Note: Refresh this page often as we update tools frequently. If you don't see a mobile tool that you would like, contact us...we build custom apps for exclusive branded use.
The Marketing Planning 101 Tutorial is a general introduction/refresher to marketing planning and it will guide you through the planning process and building the plan itself. It's generally given as part of a live workshop during which the actual marketing plan is developed with the client's marketing team. Often, management also participates in these sessions.
The Direct Marketing 101 Workshop Tutorial takes you through every step and facet of direct marketing, including developing direct marketing plan, direct marketing financials and budgets, direct marketing circulation plans; database marketing; direct marketing analytics and testing; direct marketing creative and design, selecting the appropriate direct marketing media for your integrated direct marketing campaigns, and developing direct marketing offers....
These eight tutorials take you through every step of planning, developing, launching and then managing a catalog operation. These tutorials are meant as an introduction and/or refresher to catalog marketing. If you're in the processing of thinking about launching a catalog or actually in the planning stages of one, these tutorials are excellent guides to helping you keep your plans on track. If you're an Internet merchant, then you will find them very useful in helping you tie together your online e-commerce store and activities and your offline direct mail catalog activities.
Sample Size Calculators - 4 in 1
This sample size calculator includes 4 different tools for calculating sample size for testing and surveying.
1) Marketing Campaign Sample Size Calculator
2) Sample Size Calculator for Surveys and Testing
3) Finite Universe Sample Size Calculator for Surveys and Testing where there is a finite universe of people
4) Confidence Interval (Margin of Error) Calculator where both the sample size and population are known.
Use this Sales Lead Flow Calculator to calculate the number of leads that you need to have in the pipeline for each sales executive (rep) at the beginning of a sales cycle in order to achieve the desired gross revenue for the period based on the number of account executives and the average transaction value.
The Marketing Toolkit includes more than 30 tools to help you plan and analyze marketing programs and activities. It is designed for business owners and marketing executives looking to develop more effective marketing programs to increase sales and attract and retain profitable customers. It includes B2B and B2C sales and marketing applications, financial analysis and interactive tools for marketer who needs to be able to do on-the-go planning and analysis on a wide variety of topics: campaign planning, direct marketing, customer acquisition, lead forecasting and management and nurturing, ROI and breakeven analysis, customer retention, telemarketing, e-commerce, email marketing, sales promotion, social media, digital marketing, sales management and more.
The mobile Direct Marketing Toolbox includes 27 tools to help you plan and analyze direct marketing programs and activities. It is designed for business owners and marketing executives looking to develop more effective direct marketing programs to increase sales and attract and retain profitable customers. It includes B2B and B2C direct marketing applications, financial analysis and interactive tools for marketer who needs to be able to do on-the-go planning and analysis on a wide variety of topics: campaign planning, direct mail, lead generation campaigns and lead forecasting and management and nurturing, ROI and breakeven analysis, telemarketing, e-commerce, email marketing, social media, digital marketing, direct response television, and more.
The Digital Marketing Toolkit includes 18 tools to help you plan and analyze digital marketing programs and activities. It is designed for business owners and marketing executives looking to develop more effective digital marketing programs to increase sales and attract and retain profitable customers. It includes B2B and B2C digital marketing applications, financial analysis and interactive tools for marketer who needs to be able to do on-the-go planning and analysis on a wide variety of topics: campaign planning, customer acquisition, lead forecasting and management and nurturing, ROI and breakeven analysis, customer retention, e-commerce, email marketing, social media, digital advertising and website financial planning and analysis.
The mobile Sales Managers Toolkit includes tools to help you plan and analyze sales programs and activities. It is designed for business owners and sales management executives looking to develop more effective sales programs to increase sales and attract and retain profitable customers. It includes applications, financial analysis and interactive tools for sales managers who needs to be able to do on-the-go planning and analysis.