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Social Media ROI Calculator - Single Media Tactic
Are you measuring you return on your social media investment? If not, you're not alone. Many companies are still struggling to measure the effectiveness of their social media presence through Facebook, Twitter, YouTube, etc. and are having a difficult time putting a value on a fan.
Fortunately, social media is a very measurable medium and one can extract a good deal of valuable data that can justify an investment in social media resources.
This calculator computes the breakeven and ROI for individual media tactics and includes the key metrics we think are imperative to gauging your social media presence. The calculator takes into account your overall investment and your output on an individual channel (network). The calculator is flexible, and it's designed to help you put an ROI formula to work for your brand in the way that makes the most sense for you.
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Instructions (Click to Open)
The Social Media Marketing ROI Breakeven Calculator is flexible, and it's designed to help you put an ROI formula to work for your brand in the way that makes the most sense for you.
Start by entering the monthly costs associated with maintaining your social media presence in the Marketing Costs section This would include the costs of monitoring tools, social media management tools, content creation time, the time and cost of staff monitoring, writing and replying to consumers and prospects. If you create special landing pages for links to social media, enter that cost as well. Enter all other miscellaneous cost in the row and cell labeled miscellaneous costs.
In the Returns section enter the number of fans or visitors to the site on a monthly basis. Enter the names of the other social media in the columns labeled other. Enter the conversion rate (percentage) of fans/visitors to buyers of your products or services. Enter the average purchase value of a sales transaction and finally enter the average gross margin percentage for that transaction.