Direct To Consumer Marketing Assessment
Direct To Consumer Marketing Toolkit
Direct To Consumer Marketing Planning Tools
Direct To Consumer Marketing Calculators
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Direct To Consumer Marketing Toolkit
The Direct Marketing Toolkit includes more than 50 tools for planning, analyzing, forecasting and tracking your direct marketing programs in all media: direct mail, digital, catalog, telemarketing and DRTV. The tools are designed for business to business and business to consumer marketers. The toolkit includes HTML and Flash tools as well as Word, Excel, PowerPoint and project management templates created with Gantt Project an open source project management software package that is available for Windows, iOS and Linux platforms.
Complete List of Tools in Package
Customer Life Time Value Calculator |
Customer Net Present Value Calculator |
Customer Retention Rate Calculator |
Sample Size Calculators |
1-Step Campaign Lead Conversion Breakeven ROI Calculator |
2-Step Campaign Lead Conversion Breakeven ROI Calculator |
Campaign Response Rate Calculator (Based On Project Revenue) |
Simple Marketing ROI Calculator |
Campaign Lead Projections Woorksheet |
CPI / CPL (Cost Per Inquiry / Cost Per Lead) Breakeven ROI Calculator |
Single Variable Breakeven ROI Calculator |
Campaign Inquiry Calculator |
Campaign Response Analysis Tool |
Campaign Financial Results Analysis Tool |
Inquiry / Lead Flow Calculator Based on Average Order Value |
Campaign Response Rate Calculator (Based on Gross Margin Objective) |
Lead Generation Calculator by Media Type |
Marketing Campaign Plan Project Template |
Promotional Capabilities Assessment Tool |
Advertising Media Selection Tool |
Advertising Appeals Checklist Tool |
Advertising Concept Evaluation Tool |
Advertising Effectiveness Checklist |
Communications Strategy Input Brief Template |
Marketing Communications (Content Marketing) Plan Template |
Message Planning Template |
Creative Brief Template |
Marketing Agency Evaluation Tool |
Direct Marketing Campaign Planning Guide & Template |
Direct Marketing Program Production Cost Estimator |
Average Order Value Breakeven ROI Analysis Tool |
Direct Marketing Campaign Financial Analysis Tool |
Direct Marketing Campaign Breakeven ROI Calculator by Media Type |
Direct Marketing Campaign Media Level Breakeven Calculator |
List Rental Circulation Planning Tool |
Telemarketing Campaign Breakeven ROI Calculator (Known Revenue Goal) |
Telemarketing Campaign Breakeven ROI Calculator (Known Contact Universe Size) |
Direct Mail / e-Mail Testing Financial Analysis Tool |
Direct Mail Marketing Campaign Plan Project Template |
DRTV Ad Allowable Media Efficiency Ratio Calculator |
DRTV Income Cash Flow Calculator |
DRTV Campaign ROAI Calculator |
Catalog Multi Channel Marketing Assessment |
RFM Scoring Marketing Calculator |
Email Campaign Monthly Lead Flow Calculator |
Email Campaign Profitability Assessment Tool |
Banner Ad ROI Breakeven Calculator |
Pay Per Click ROI Breakeven Calculator |
Social Media ROI Breakeven Calculator |
Social Media Campaign ROI Breakeven Analysis Tool |
Direct Marketing Tutorial |
Catalog Marketing Tutorial |