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Direct Response Marketing Assessment
The world is focused on digital marketing today and digital marketing at its core is truly direct response marketing. The practices, processes and rules that have applied to direct marketing in other media also apply in digital marketing and media.
Digital marketing is direct marketing, so rather than trying to reinvent the wheel, all that has been learned in other direct response media (direct mail, DRTV, etc.) should also be applied here.
Find out how prepared and well your organization is doing with its direct marketing in all media and channels by taking the direct marketing assessment.
This assessment is a comprehensive audit to see how well your organization is doing in developing and executing its direct marketing plans, programs and operations....from lead generation to eCommerce. The assessment addresses key aspects of direct marketing both on and offline for B2B and B2C businesses. It will help you determine the current state of your direct marketing planning, practices and processes. Your answers will indicate specific areas where you may benefit from improvements. And, it will also help guide your decisions about your future direct marketing needs and investments. You will be given a score for each section and overall upon completion, which you will find at the bottom of this page of the assessment. The assessment covers the following areas:
- Strategy and planning
- Offer development
- Messaging / creative strategy
- Media / circulation strategy and plans
- Data and list management
- Fulfillment and operations strategy and plan
- Analytics, testing and budgeting
- Lead generation
- Digital direct marketing
- Catalog marketing and eCommerce
This self audit is intended to cover all types of businesses, so sections that don't apply to your business, should be ignored. The assessment will give you an overall score to tell you how well prepared you are and how well your organization is doing with direct marketing.