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Marketing Campaign Inquiry (Lead) Calculator
Use this Direct Response Campaign Inquiry Calculator to determine the size of the marketing campaign needed for your B2B or B2C direct response campaign in order to generate the desired number of inquiries and also the cost per inquiry based on the overall advertising cost per 1,000 names. This should include your list rental and creative and production costs.
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Instructions (Click to Open)
Enter the number of inquiries needed, then enter the expected response rate. The Calculator returns the number of mailings needed to generate the desired number of inquiries. To calculate the cost per inquiry for this mailing, enter the cost per 1,000 mailings. You can experiment by entering different numbers to see how they affect the number of mailings needed and the cost per inquiry. Enter the number you want to use in the cell. Enter response rates percentages as a whole number with decimal point (e.g., 1.25 % as 1.25).