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Integrated Marketing Communications Tools
The integrated marketing communications section includes tools for planning and analysis of all promotional activities and programs, including advertising, direct marketing, digital and content marketing and more. It includes the following sections:
Marketing Communications Planning Bundle
The marketing communications planning bundle includes the tools that every marketer needs to plan and execute marketing campaigns.
Marketing Promotions Toolkit
The Marketing Promotions Toolkit includes more than 60 tools, all you'll need to plan every aspect of your marketing communications and sales promotions activities, including your direct marketing, digital marketing, event and trade show marketing and other sales promotion plans and activities. It includes tools for financial analysis and planning.
Sample Size Calculators for Marketing Campaigns, Surveys & Research
This page includes 4 Sample Size Marketing Calculators to determine a sample size for testing the response to an upcoming B2B or B2C direct marketing campaign, or for a research survey in which you want to determine how many people to interview or send questionnaires (the minimum sample size).
Marketing Promotions (Advertising) Planning Tools
This section includes tools for analyzing your current promotional capabilities and activities; planning marketing campaigns and more...from concept to execution. Plus tools for enabling improved communications between on groups that are involved in developing and executing campaigns. The tools are suitable for both B2B and B2C analysis and planning.
Marketing Calculators - Advertising Campaign Response & Financial Analysis
This section includes a wide variety of calculators for analyzing, planning, and doing "what-if" analysis on marketing campaigns.
Direct Marketing Tools
The section contains a wide variety of direct marketing planning and analytical applications, calculators, checklists, charts, presentations, tools and white papers that will help you develop and execute more effective business-to-business (B2B) and business-consumer (B2C) direct marketing strategies, plans, and programs.
Digital & Social Media Marketing Tools
This section includes tools for analyzing and planning your digital marketing programs, including e-mail and web advertising.