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Higher Education Marketing
The Higher Education Marketing Assessment is a detailed audit of your institution's marketing that gives you an impartial, neutral valuation of your marketing strategies, processes, practices, programs, and operations. It is designed as a self assessment to quickly identify areas of opportunity and problems that are affecting your institution's marketing performance.
The assessment is broken down into the following areas:
- Business / Marketing Challenges Facing Your Institution
- New Student Acquisition / Lead Management
- Student Relationship Management
- Marketing Management
- Planning & Control
- Program Management and Marketing
- Marketing Communications and Promotions
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