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  • Services
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  • Workshops
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  • Reference Center
    • Marketing Planning
      • Do You Need a Marketing Plan?
      • Marketing Planning 101 Tutorial
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      • Market Segmentation Criteria Checklist
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    • B2B Marketing
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      • B.A.N.T. a System for Scoring & Ranking Leads
      • Managing the Sales Pipeline
      • Building a Lead Management Program
      • B2B Landing Page Lead Form Design
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    • Catalog Marketing, eCommerce, Retail
      • Quiz - Catalog Marketing
      • Merchandising 101
      • Anatomy of a Winning Product
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    • Direct Marketing
      • Direct Marketing 101 Tutorial
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    • Digital Marketing
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      • Social Listening - Why
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      • PPC Ads - Tips For More Effective Writing
      • Guide to Creating Profitable Personas
      • How to Start a Successful Blog
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    • Higher Education Marketing
      • Adult Student Recruitment Checklist
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  • Contact Us
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  • Blog
    • 2019
      • 01
        • Market Opportunity Assessment: Why You Need One & 5 Key Steps
        • Enrollment Management: Navigating Disruption to Achieve Success
    • 2018
      • 01
        • The hidden cost of selling direct – the returns game
        • 2018 Lead Generation & Recruitment Predictions & Tips
        • How's your marketing?
        • The Offer - How To Make One They Can't Refuse
        • Successful Product Development
        • How Direct Makes Digital Better
        • Questions That You Need To Answer
        • Do You Know What Your Competition Is Doing?
      • 02
        • Managing The Sales Pipeline
        • The Marketing Planning Process...Doing It Right!
      • 03
        • Being Prepared for Change (Why You Need Market Intelligence to Drive Revenue Growth)
        • Competitor Update: Coursera Coming to Eat Your Lunch
        • Discussion: Why Should Your Institution Exist in the 21st Century?
        • Discussion: Should Your College Exist in the 21st Century?
        • Welcome Back: Former Students, Graduates
        • Adult Students: Thoughts on the Chronicle's Report
      • 04
        • Avalanche of Dreck...Are you part of the problem?
        • Profile of the Average Online Student
        • You Can't Make It Up In Volume
      • 05
        • Simple Guide to Creating Profitable Personas
        • Amazon Losing Billions - You Should Be Scared
        • Comment: Why Most CMOs are Failing
        • Marketing Personalization...Most of It Isn't
        • Amazon's "Try Before You Buy"
        • Are Shoppers Really That Resistant to Self-Checkout?
        • B.A.N.T. May Be Old, But It Still Works
        • All The Martech In The World Won't Make You a Marketer
        • 9 Tips For Writing Effective PPC Ads
        • Blogging: 5 Reasons Why & 5 Tips for Success
        • The 4 Step Welcome Email Series
      • 06
        • The Lead Management Game - Winning Or Losing?
        • Part 1: Podcasts Should You Start Your Own Podcast?
        • Part 1: Blogs: Should You Start A Blog?
        • 8 Simple Ways to Increase Enrollments
      • 07
        • PART 2: Podcasts: Develop Your Plan
        • Should You Buy or Generate Your Own Leads?
        • How to Overcome the 3 Reasons Most Miss Their Enrollment Goals
      • 08
        • Contact Strategy: People Buy From People
        • 2 Commonly Overlooked Causes for Enrollment Shortfalls - And How to Fix Them
        • Designing and Writing Effective Direct Mail Packages
      • 09
      • 10
      • 11
        • Developing Your Content Marketing Strategy
        • How Content Marketing Can Increase Enrollments, Retention
    • 2017
      • 01
        • Influencer Marketing: More Confusion Over Simple Concept
        • 10+ Reasons Why Most College Marketing/Enrollment Plans Fail & How to Avoid Them
        • Marketing Planning 101 - Are You?
        • Are CMOs' Jobs in Jeopardy?
        • Lead Flow Planning - Getting It Right
        • Omni Channel or Not? Retail Survival or Not?
      • 02
        • Announcing Our New Enhanced On-Demand Services for Adult, Graduate and Continuing Education Programs
        • Tips for Great Direct Response Radio
        • Email Design Tips
        • Data-Driven Marketing...It's As Old As Index Cards, And Then Some...
        • Why They ain’t buying what you’re sellin’
      • 03
        • New Degree Programs: What You Must Learn from Google, Amazon and Apple
        • Student Recruitment & Retention Goes to the Movies
        • Just Outsource It!
      • 04
        • Why You’re Not Answering Their Questions
        • Adult Students: Are You Serious or Just Screwing Around?
        • Is Your Brand Safe?
        • Ask Questions
        • Event Marketing for Adult Enrollments
        • Retail is Not Dead!
        • Pros & Cons of In House Agency
        • Is Affiliate Marketing for Your Business?
        • Webinar: 7 Proven Techniques for Increasing Adult Student Enrollments
        • False Victories
      • 05
        • Bring Programmatic Adv In House? Yes? No?
        • Call Attribution Tech - Do you need it?
        • Are you losing sales people?
        • Webinar: Adult Student Retention
        • Is ‘eMail Blindness’ Killing Your Business?
      • 06
        • Direct Mail Tips for More Effective Student Recruitment
        • Marketers Wake Up...Get Those Phone #s
        • The Secret to Successfully Providing Life-long Learning
        • Higher Ed Marketing Podcast 3: Web Forms
        • Higher Ed Marketing Podcast 4: Thank you page
      • 07
        • 2 Secrets to Achieving Adult Enrollment Goals
        • Social Worship
        • The Amazon Effect...Are You Ready?
        • Old Ways Don't Open New Doors
      • 08
        • Early Results: Adult Student Recruitment Effectiveness Part I of II
        • Early Results: Adult Student Recruitment Effectiveness Part II of II
        • Webinar: Competitive Intelligence 101
        • How to Say the Right Thing so More Adults Enroll
        • Clear Communications, not Content Marketing, is Key to Achieving Adult Enrollment Goals
      • 09
        • Are You Listening Carefully? Asking the Right Questions?
        • Missing Unrealistic Goals
      • 10
        • What Are You Putting Into Your Sales Pipeline
        • Competitive Intelligence - What is it? Why do you need it?
      • 11
        • Yes, You Do Have the Budget
      • 12
        • Enrollment Opportunity: Under-served Segments
        • Why Colleges Are Failing to Achieve Adult Enrollment Goals
    • 2016
      • 01
        • Direct Marketing Planning
        • How Many Leads Do Our Sales Executives Need?
        • The Drones Are Coming!
        • New Study Identifies Opportunities to Improve Student Recruitment
        • Outbound Telemarketing Missing Opportunities As Part of College Student Recruitment
        • Student Retention Tips for 2016
        • Advantages of Direct Marketing
        • 6 Tips to Improve Your College's Content Marketing Performance
      • 02
        • Lead Flow Planning - Getting It Right
        • Are You Sitting Around Waiting for Business?
        • Get More Our of Your CRM Investment
        • Tips for Building Affordable, Effective Marketing Research Program
        • Smart College Recruitment Targets Wisely Using Segmentation
      • 03
        • Marketer's Toolkit Goes Mobile
        • A/B Testing: Some Important Rules to Follow
        • Targeting is Not Rocket Science
        • Snap Chat for Student Recruitment
        • Colleges Must Lead the Way in Marketing to Millennials
        • How Many Leads Do You Need?
        • Do You Know What a "Lead" Is?
        • Do You Know How Many Sales Leads You Need? Find Out With...
        • Content Marketing: It's a Mess
      • 04
        • What Is The Best Marketing Channel?
        • Do You Need a Marketing Plan?
        • Data Analytics Improve Enrollment Performance
        • Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
        • Common Social Media Challenges and Solutions
        • 8 1/2 Common Errors in the Student Recruitment Process
      • 05
        • Differentiation - Colleges Need to Be Uniquely Valuable
        • Non-Traditional Students: Tips to Attract & Retain
        • Market Planning Process
        • Market Analysis - Identify Your Target Markets
        • Catalog Business Plan
        • 10 Common Digital Marketing Mistakes & Solutions
        • Tips for Recruiting Millennials to Your College
        • How to Lower New Student Acquisition Costs
      • 06
        • Your Website Needs Help
        • Better Adwords Performance ASAP
        • Higher Education Marketing Assessment Tool: A Demo
        • Join Marketing Connection Today
        • Marketers Are Focused On the Wrong Things
        • Marketing...It's About the Numbers
        • Top Benefits You Enjoy From a Mystery Shopper Audit
        • Colleges Without Market Research: Penny-Wise, Pound Foolish
      • 07
        • The Future of Content Marketing
        • Pokemon Go: Student Recruitment & Retention?
        • Whatever the Channel: Marketing Success Depends on 5 Factors
        • When Your Customers Aren't Your Customers - Social Media Pitfalls
        • Content Marketing Success
        • Why You Can't Afford to Pass on a Retention Audit
      • 08
        • Your Trouble With Adwords
        • You Can't Recruit & Retain if You Don't Know Your Audience
        • Facebook Live for Student Recruitment
        • How to Make Significant Improvements to Student Recruitment Results
      • 09
        • Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
        • Video Marketing: Tips for Greater Success
        • The Details Are in the Plans
        • Digital Metrics: How Much is Real & How Much is Bullshit?
        • Video Content Marketing: Tips for Greater Success
      • 10
        • How You Can Enroll More Non-Traditional Students
        • Your Email Metrics Are Wrong
        • Too Much Content Too Much Waste
        • How Asking the Right Questions Can Increase Enrollments
        • Content Marketing for Higher Education Recruitment and Retention
      • 11
        • 5 Ways to Increase Graduate School Enrollments by Leveraging Data
        • Big Data, Predictive Analytics & Marketing Research Strike Out in Election 2016
      • 12
    • 2015
      • 11
        • Black Friday - Cyber Monday - Trends
DWS Associates Marketing Application Development Services
DWS Associates > Services > Marketing Software Development Services

IntelliComp Competitive Analysis Software

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Development Information Request


 Business Use - Internal
 Business Use - External
 Consumer Use
 PC Desktop/Laptop App
 Mobile App
 Cloud/Server Application
 Marketing Dashboard
 

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Marketing Software & Apps Development Services

DWS Associates develops marketing software for marketing and sales management, planning, competitive intelligence and analysis.  These applications can be designed for desktop, web-based, hybrid, and mobile use.  We develop customized B2B and B2C marketing software, apps, and tools for:

  • Business & Consumer Use

  • Sales, Marketing & Promotional Planning & Management

  • Interactive Applications for Consumer / User Engagement

  • Mobile, Desktop, Network & Cloud Deployment

Why Consider Customized Marketing Software Applications...

...when there are literally 1000s of marketing software applications out there? The answer is a simple. Your business and your needs are not the same as someone else's...in your industry or not. Off the shelf applications have to fit the needs of the majority of users. In the decades, we've been in business and the different industries during that time, we've never found one situation where the business could function with or fully utilize off the shelf applications without making major expensive changes. And, usually the business ends up trying to force its business practices to fit the software, or they end up not using some or all of the application. What's best practices for one industry, is not necessarily best practices for another and you can bring that down to the business level as well. Hence, we focus on tailoring all marketing software to fit clients' specific needs. PipelineCalculator.jpg

 You’re inundated with marketing and sales data. So, what do you do with it? You need a way to quickly understand that information so you can put it to immediate use. In seconds, with just a few clicks of a mouse, our custom interactive flash dashboards can show you what is going on at every level of marketing and sales. No more wasting time trying to make sense out of stacks of spreadsheets and reports. Problems and opportunities are easily and quickly identified, so you can save time and take immediate action.

If you need a customized interactive marketing software tool or applications for a specific function, such as breakeven analysis, sales leads calculation, campaign results calculations, ROI analysis, etc., we can design that tool for you.  The price and time to develop these tools varies and depends on functionality and complexity. Pricing starts at $500 for one function apps. For a quote on a specific application or mobile3.jpgtool, contact us and we'll be happy to provide you with a price and timetable for development. For examples of the types of tools that we can build, visit the Marketing Tools & Resources Sections of our website.  

Tools and applications can be developed for consumer as well as business only use.  The primary focus of consumer app development is for sales promotion purposes. 

We Develop Customized Marketing Software Tools & Applications In The Following Categories

Interactive Marketing Dashboards

 

dashboard9.jpg 

 

If you can think of marketing and sales data that you need to analyze in a visual format, we can build a dashboard or tool for you addressing any aspect of marketing including: overall marketing programs reporting, planning, and management; sales management and forecasting; customer service management; retail and merchandising management, etc.. You name the functional area you want the dashboard or tool for and we can build it.

These are just a few ideas of the types of dashboards we can build:

  • Campaign lead generation and pipeline performance analysis
  • Sales and territory analysis
  • Customer service returns and complaints analysis
  • Catalog, store, and website merchandise analyzer
  • Mailing list analysis
  • Inventory management analysis
  • Merchandise sales and profit analysis
  • Website sales and traffic analysis

 

DB2.jpg

 

 

There is no need to buy expensive software with a high learning curve that requires you dedicate valuable staff resources and time to learn and use it. You simply give us your data and we do the rest for you quickly and inexpensively. Everything is customized to your needs and environment.

 We follow these steps in developing your dashboard:

  • We work with you to select the metrics for the dashboard.
  • You choose the data for the dashboard.
  • We develop the layouts for the dashboard based on your specified needs.
  • We convert the data.
  • We convert the layout.
  • We put the data and layout together.
  • We plan the interactivity.
  • We prepare the data for the interactive dashboard.
  • We implement the dashboard.
  • You launch the interactive dashboard.
  • We update and make necessary tweaks to the dashboard each month.

 

DB1.jpg

 

 

The typical interactive dashboard project takes 4 – 6 weeks from concept to completion. All Flash and XML production files are ported to your servers and are hosted on your intranet and can be accessed through any Flash enabled web browser. The project typically goes live two weeks after we have received your data. Your results are refreshed monthly and we make any minor user interface design changes or tweaks that you might want at that time.

The pricing on interactive dashboards ranges from $5,000 to $15,000, depending on the functionality and complexity of the dashboard. Monthly refreshing of data and maintenance begins at $500. If you require updates more than once a month, we can quote you a price for that service based on the frequency of updates needed.

Custom Interactive Web and Server Based Marketing Apps & Tools

1100.jpgDWS Associates develops interactive web or server based marketing dashboards, tools, and applications for overall marketing programs reporting, planning, and management; sales management and forecasting; marketing analytics; and, retail and merchandising management.

If you need a customized interactive marketing tool for a specific function, such as breakeven analysis, sales leads calculation, campaign results calculations, ROI analysis, etc., we can design that tool for you.

The price and time to develop these tools varies and depends on functionality and complexity. For a quote on a specific tool, contact us and we’ll be happy to provide you with a price and timetable for development. For examples of the types of tools that we can build, visit the Resources Section of our website.

We use the following underlying technologies and applications to develop interactive marketing dashboards, tools and applications:

  • Java and J2EE, C# and .NET, PHP, HTML, Java Script, Flash
  • Adobe Flash and other Adobe applications
  • Camtasia Studio
  • SAP/Business Objects Xcelsius 2008 Engage
  • Crystal Reports
  • Microsoft Office products
  • Salesforce.com / Force.com Developers Platform
  • A variety of backend database applications including: Oracle, MySQL, Microsoft SQL Server, Ajax, and Microsoft Access

 

Desktop & Cloud Based Custom Marketing Management Applications

We develop the following desktop, network or cloud based marketing applications:

  • Marketing Manager - is a comprehensive application for managing all aspects of your marketing organization and operations from planning to execution and management of your advertising, direct marketing, public relations and sales promotion efforts including events and trade shows.
  • Mobile Sales Manager - is a complete sales management and planning application to manage all of your sales activities and programs from lead generation through every step in the sales funnel.  Account planning and account management functions are also included in this application. Functions can include:
    • Campaign management
    • Project management
    • Lead management
    • Message / content management
    • Offer / product management
    • Email campaign management
    • Trade show and event management
    • Media planning and buying
    • Digital marketing management
    • Content management
    • Public relations
    • Production management
  • Marketing Calendar - is an application designed for planning, managing and tracking all marketing activities and related tasks and presenting those activities in a easily managed calendar format. 
    • Campaign management
    • Project management
  • Digital Marketing Manager - this application is for planning and management of all of your digital and social media marketing programs and activities.
    • SEO planning and management
    • Social media marketing planning and management
    • Digital media advertising planning and management
    • Email marketing
    • Content management
  • Competitive Tracking Manager - this application is a cloud based version of our Competitive Intelligence software, designed for tracking all competitors and their marketing, sales and other activities.
    • Business analysis and tracking
    • Marketing activities tracking
    • Product and sales tracking
    • Location and mapping

All of these applications are tailored and customized for your specific requirements.  No installation is required as all applications are managed and run on the cloud.  You can control users and users access to any or all of the various functions of the applications.

Contact us to demo applications or to discuss customization of the above applications.

 

Competitive Intelligence Software

Intellicomp2.jpg Intellicomp CIS (Competitive Intelligence Software)  is an information management system designed to hold a wide spectrum of strategic and tactical information about your competitors and your plans and programs for dealing with the competition. It has an easy-to-use interface that provides access to all of your competitive information in a straight-forward manner.

Intellicomp is designed to hold data on your industry and competitors and provide easy access to that data by the various groups within your organization that need to be kept informed about the status of your competitors’ plans, performance, programs and activities, as well as your organization’s strategies and tactical plans to improve your organization’s overall performance and competitive position in your markets.

The system provides storage and access to competitive data that is easily accessible by management, finance, sales, product development, manufacturing, marketing, etc.

Intellicomp also provides one location to store, analyze and access information about your competitors. With one centralized repository, you’ll be able to consolidate the competitive knowledge of all employees and make that information available throughout the organization.

With Intellicomp, you'll be able to develop historical performance metrics and timelines about your competitors and you'll be able to track theirs and your organizations strategies, tactics and performance on a year-to-year basis.

Intellicomp is designed to run on your organization’s in-house intranet or from the Cloud. Access to the system is available through any web browser.

For more information on the software, including screen shots, click here.

 

Mobile Marketing & Sales Apps & Software Design

Screenshot_2015-02-24-09-47-15.pngDWS Associates builds mobile marketing and sales management applications that work on any mobile device using a variety of tools including Alpha Five, MS SQL or MySQL, Visual Studio with .Net and more.  These web based applications can work on any mobile device.  We design a range of applications from one function apps to full blown marketing and sales management applications such as Mobile Marketing Manager and Mobile Sales Manager.  Plus, we can build custom mobile marketing and sales management applications to meet your specific requirements.

We Use The Following Tools For Application Development

  • Java and J2EE, C# and .NET, PHP, HTML, Java Script, Flash
  • Adobe Flash and other Adobe applications
  • Camtasia Studio
  • Alpha Five Anywhere
  • SAP/Business Objects Xcelsius 2008 Engage
  • Crystal Reports
  • Salesforce.com / Force.com Developers Platform
  • Microsoft Office products
  • A variety of backend database applications including: Oracle, MySQL, Microsoft SQL Server, Ajax, and Microsoft Access

To find out more about our marketing applications, products and services, click here or call us today at (651) 315-7588.

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