Marketing Software & Apps Development Services
DWS Associates develops marketing software for marketing and sales management, planning, competitive intelligence and analysis. These applications can be designed for desktop, web-based, hybrid, and mobile use. We develop customized B2B and B2C marketing software, apps, and tools for:
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Business & Consumer Use
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Sales, Marketing & Promotional Planning & Management
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Interactive Applications for Consumer / User Engagement
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Mobile, Desktop, Network & Cloud Deployment
Why Consider Customized Marketing Software Applications...
...when there are literally 1000s of marketing software applications out there? The answer is a simple. Your business and your needs are not the same as someone else's...in your industry or not. Off the shelf applications have to fit the needs of the majority of users. In the decades, we've been in business and the different industries during that time, we've never found one situation where the business could function with or fully utilize off the shelf applications without making major expensive changes. And, usually the business ends up trying to force its business practices to fit the software, or they end up not using some or all of the application. What's best practices for one industry, is not necessarily best practices for another and you can bring that down to the business level as well. Hence, we focus on tailoring all marketing software to fit clients' specific needs. 
You’re inundated with marketing and sales data. So, what do you do with it? You need a way to quickly understand that information so you can put it to immediate use. In seconds, with just a few clicks of a mouse, our custom interactive flash dashboards can show you what is going on at every level of marketing and sales. No more wasting time trying to make sense out of stacks of spreadsheets and reports. Problems and opportunities are easily and quickly identified, so you can save time and take immediate action.
If you need a customized interactive marketing software tool or applications for a specific function, such as breakeven analysis, sales leads calculation, campaign results calculations, ROI analysis, etc., we can design that tool for you. The price and time to develop these tools varies and depends on functionality and complexity. Pricing starts at $500 for one function apps. For a quote on a specific application or 
tool, contact us and we'll be happy to provide you with a price and timetable for development. For examples of the types of tools that we can build, visit the Marketing Tools & Resources Sections of our website.
Tools and applications can be developed for consumer as well as business only use. The primary focus of consumer app development is for sales promotion purposes.
We Develop Customized Marketing Software Tools & Applications In The Following Categories
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If you can think of marketing and sales data that you need to analyze in a visual format, we can build a dashboard or tool for you addressing any aspect of marketing including: overall marketing programs reporting, planning, and management; sales management and forecasting; customer service management; retail and merchandising management, etc.. You name the functional area you want the dashboard or tool for and we can build it. These are just a few ideas of the types of dashboards we can build:
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There is no need to buy expensive software with a high learning curve that requires you dedicate valuable staff resources and time to learn and use it. You simply give us your data and we do the rest for you quickly and inexpensively. Everything is customized to your needs and environment. We follow these steps in developing your dashboard:
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The typical interactive dashboard project takes 4 – 6 weeks from concept to completion. All Flash and XML production files are ported to your servers and are hosted on your intranet and can be accessed through any Flash enabled web browser. The project typically goes live two weeks after we have received your data. Your results are refreshed monthly and we make any minor user interface design changes or tweaks that you might want at that time. The pricing on interactive dashboards ranges from $5,000 to $15,000, depending on the functionality and complexity of the dashboard. Monthly refreshing of data and maintenance begins at $500. If you require updates more than once a month, we can quote you a price for that service based on the frequency of updates needed. |
DWS Associates develops interactive web or server based marketing dashboards, tools, and applications for overall marketing programs reporting, planning, and management; sales management and forecasting; marketing analytics; and, retail and merchandising management.
If you need a customized interactive marketing tool for a specific function, such as breakeven analysis, sales leads calculation, campaign results calculations, ROI analysis, etc., we can design that tool for you.
The price and time to develop these tools varies and depends on functionality and complexity. For a quote on a specific tool, contact us and we’ll be happy to provide you with a price and timetable for development. For examples of the types of tools that we can build, visit the Resources Section of our website.
We use the following underlying technologies and applications to develop interactive marketing dashboards, tools and applications:
- Java and J2EE, C# and .NET, PHP, HTML, Java Script, Flash
- Adobe Flash and other Adobe applications
- Camtasia Studio
- SAP/Business Objects Xcelsius 2008 Engage
- Crystal Reports
- Microsoft Office products
- Salesforce.com / Force.com Developers Platform
- A variety of backend database applications including: Oracle, MySQL, Microsoft SQL Server, Ajax, and Microsoft Access
Intellicomp CIS (Competitive Intelligence Software) is an information management system designed to hold a wide spectrum of strategic and tactical information about your competitors and your plans and programs for dealing with the competition. It has an easy-to-use interface that provides access to all of your competitive information in a straight-forward manner.
Intellicomp is designed to hold data on your industry and competitors and provide easy access to that data by the various groups within your organization that need to be kept informed about the status of your competitors’ plans, performance, programs and activities, as well as your organization’s strategies and tactical plans to improve your organization’s overall performance and competitive position in your markets.
The system provides storage and access to competitive data that is easily accessible by management, finance, sales, product development, manufacturing, marketing, etc.
Intellicomp also provides one location to store, analyze and access information about your competitors. With one centralized repository, you’ll be able to consolidate the competitive knowledge of all employees and make that information available throughout the organization.
With Intellicomp, you'll be able to develop historical performance metrics and timelines about your competitors and you'll be able to track theirs and your organizations strategies, tactics and performance on a year-to-year basis.
Intellicomp is designed to run on your organization’s in-house intranet or from the Cloud. Access to the system is available through any web browser.
For more information on the software, including screen shots, click here.
DWS Associates builds mobile marketing and sales management applications that work on any mobile device using a variety of tools including Alpha Five, MS SQL or MySQL, Visual Studio with .Net and more. These web based applications can work on any mobile device. We design a range of applications from one function apps to full blown marketing and sales management applications such as Mobile Marketing Manager and Mobile Sales Manager. Plus, we can build custom mobile marketing and sales management applications to meet your specific requirements.
We Use The Following Tools For Application Development
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